MARKETING: Luckily, wiser heads prevail to counteract those (opportunists?) who continually remind marketers that the fine art of SEO is on the way out. It isn't. What is happening to content and user acquisition via the web is just evolving, driven by mobile and social. Read more on Search Engine Land.
We hear it regularly – the death knell tolling for SEO.
In the past several years, we’ve been bombarded by a barrage of change in organic search, from Penguin to Panda to Hummingbird, from inbound link penalties to [not provided].
Let’s face it: the only constant in search is change.
But I propose that SEO isn’t dead by far. In fact, the role of SEOs is expanding rapidly, and the reality is that we now have to look beyond just the company website.
Let’s review some of the ways search has changed in 2013 and take a look at how those changes have impacted the role of search marketers.
Read more on Search Engine Land
NB:Brave New World title page image via DeviantArt