Airbnb claims it is seeing "incredible growth" in Asia, with Chinese consumers in particular showing signs of altering their traditional methods of travelling.
The company has made a concerted effort in recent months to make its mark in China with a strategy to encourage outbound travellers to select accommodation on the platform.
Its regional director Asia-Pacific, Julian Persaud, speaking at the WebinTravel conference in Singapore this week, says already the company is seeing 700% growth in outbound bookings on the service, although didn't disclose exact figures.
This follows the launch of a dedicated Chinese language website and allowing travellers to fulfil their bookings with popular local payment services such as Alipay and Unionpay.
Still, Persaud concedes that there are a strong cultural obstacles to overcome in the way Chinese travellers have previously taken trips overseas.
This is a "state-of-mind" shift, he says, with many Chinese travellers travelling in groups and organised trips.
They are becoming "more independent", he says.
Across Asia as a whole, Airbnb has seen 400% growth in both inbound and outbound travellers.
Of particular note, but not at all surprising given the mobile penetration in the region, 33% of bookings are being made on mobile devices, Persaud says - a jump from 20% in 2014.
He claims one in ten of the bookings from Asian travellers are usually for business travel.
As in other markets around the world, Persaud claims the enthusiasm for Airbnb-type accommodation is simply because travellers want and are now demanding "a different experience" from traditional hotel stays.