There's something to be said for pouring your heart out online when your travel startup hits the deadpool.
Bucket, we were all told via the obligatory Medium post from its founder less than a fortnight ago, was due to close today, citing lack of use and scaling issues.
Co-founder and CEO Julia Lam and her seven-strong team created a platform so that users can "parse" free-form text from any source (online or from friends on, say, a Facebook page) and from any device to create a personalised trip plan.
Now, Bucket's assets (i.e. the technology) have been "acquired" by Las Vegas-based tourist experience platform and technology company, Galavantier.
Terms of the deal were inevitably not disclosed, but Lam says via email that the deal only came about after the initial Medium article outlining the reasons for Bucket's failure as a brand.
Of course, there's a new Medium post from Lam discussing what happened after her, err, earlier Medium post.
Marko Greisen, CEO of Galavantier, says:
"We are excited to combine Bucket's ‘collection and save' technology with our own booking technology and local expertise to deliver hand-selected travel products, services, and experiences to our users."
Lam, the VP of engineering, and another engineer will help with the transition of helping the Bucket technology live on, and assist with, Galavantier's goal to create highly curated experiences. But they will not be joining the company.