Advertising

Is the new Australia ad campaign wonderfully and intentionally ironic, waiting for viral stardom?

By Kevin May | June 1, 2010

Huge debate in Australia and spreading around the globe following the release of a new TV ad for Tourism Australia. Read More

The most visited travel websites on the web - April 2010

By PhocusWire | May 28, 2010

Google DoubleClick AdPlanner stats for April 2010 are out, presenting the top 1,000 sites on the internet. Read More

News / Online

A letter from Tnooz-TripAdvisor to hoteliers affected by the Gulf oil spill

By PhocusWire | May 27, 2010

A PBS news report last evening on the massive and horrible BP oil spill in the Gulf of Mexico summed up the frustration: Read More

News / Online

TripAdvisor offers free listings to hotels threatened by Gulf oil spill

By Dennis Schaal | May 26, 2010

TripAdvisor is offering free-advertising listings for three months to hotels, B&Bs, inns and vacation rental properties along the coastal region affected by the Gulf oil spill. Read More

Location-based mobile services bolstered by acceptance of advertising

By Kevin May | May 18, 2010

The secret sauce for many location-based apps is the hope that users will be willing to have revenue-generating advertising streaming into services as well. Read More

News / Online

Google puts user reviews and ratings into AdWords

By Kevin May | April 23, 2010

Google users will soon see consumer reviews and product ratings placed inside Google AdWords as yet another slice of the search engine's "experimentation" is revealed. Read More

Kayak sending out new collection of TV commercials

By Kevin May | April 16, 2010

Metasearch engine Kayak is throwing its latest series of TV commercials out to an unsuspecting TV audience this weekend. Read More

News / Online

Twitter and Promoted Tweets, Virgin first travel company to try it out

By Kevin May | April 13, 2010

Virgin America will be one of the major consumer brands to trial the long awaited advertising platform from Twitter, known as Promoted Tweets. Read More

News / Online

With FROM technology in place, BookIt.com launches first national TV campaign

By Dennis Schaal | March 18, 2010

BookIt.com, an online travel agency based in Panama CityBeach, Fla., is engaged in its first national TV advertising campaign. Read More

News / Online

Google exec on Buzz, Super Bowl ad, behavioral advertising, tablets

By Dennis Schaal | March 10, 2010

Google's Dennis Woodside says the company rolled out Google Buzz too abruptly and likely won't introduce other new products in a similar manner. Read More

Travelport dumps TravelClick as the GDS world watches

By Dennis Schaal | March 10, 2010

Travelport's announcement that it is bringing all of its GDS advertising business in-house -- and it is the first major GDS to do so -- is a fairly momentous development because it breaks TravelClick's... Read More

News / Online

Expedia beefs up web advertising plans across Europe

By Kevin May | March 5, 2010

Expedia has appointed a new online advertising agency for Europe as the company gears up to roll out its new branding from the US. Read More

News / Online

Lastminute.com and Google - the best advertising that money can't buy

By Kevin May | February 22, 2010

Google surprised many in adland a few months ago when its first major outdoor advertising campaign was launched simply to plug its Chrome browser. Read More

News / Online

South Africa DMO strikes six-figure advertising deal with TripAdvisor

By Dennis Schaal | February 10, 2010

South African Tourism, anxious to promote the destination as more than a football venue in anticipation of the World Cup in June, entered into what it describes as "a six-figure" advertising deal with... Read More

News / Online

Yahoo patents new mobile ad technology to work out where the user is travelling

By Kevin May | February 5, 2010

There is so much focus on Google and Apple in the mobile phone market that it may come as a surprise to hear that Yahoo is the tech firm knocking on the door of the patent office. Read More

Most Popular
Latest Stories