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TripAdvisor turns into Cannes Lions with advertising competition

By Kevin May | July 8, 2010

Quirky idea from the European wing of TripAdvisor this week after revealing it is willing to give away a sizeable chunk of free advertising space as part of a competition. Read More

Stats: Google releases summer 2010 White Paper for travel

By Kevin May | June 28, 2010

The Google Travel team in the UK issued a report today outlining important metrics it is seeing on travel search queries and volumes for the summer period. Read More

Ten things everyone should know about affiliate marketing in travel

By Viewpoints | June 25, 2010

Around for years, but the often-neglected - in terms of profile - world of affiliate marketing remains one of the fastest growing and efficient areas in online advertising, especially in travel. Read More

News / Online

TripWare introduces ad-free website with air booking fee

By Dennis Schaal | June 9, 2010

TripWare says it knows what road warriors hate: travel websites full of advertising and pre-checked travel extras. Read More

Cruise website takes The Daily Show approach to online marketing

By Kevin May | June 8, 2010

You have to hand it to cruise online travel agent Cruisenow.com for simply trying something different - creating fake news reels for YouTube in the style of Jon Stewart's The Daily Show. Read More

News / Online

Six ways to use social media and search to handle a crisis

By Viewpoints | June 4, 2010

Search and social media are two fast converging marketing techniques and there is an major opportunity for small to medium businesses to leverage them together. Read More

Is the new Australia ad campaign wonderfully and intentionally ironic, waiting for viral stardom?

By Kevin May | June 1, 2010

Huge debate in Australia and spreading around the globe following the release of a new TV ad for Tourism Australia. Read More

The most visited travel websites on the web - April 2010

By PhocusWire | May 28, 2010

Google DoubleClick AdPlanner stats for April 2010 are out, presenting the top 1,000 sites on the internet. Read More

News / Online

A letter from Tnooz-TripAdvisor to hoteliers affected by the Gulf oil spill

By PhocusWire | May 27, 2010

A PBS news report last evening on the massive and horrible BP oil spill in the Gulf of Mexico summed up the frustration: Read More

News / Online

TripAdvisor offers free listings to hotels threatened by Gulf oil spill

By Dennis Schaal | May 26, 2010

TripAdvisor is offering free-advertising listings for three months to hotels, B&Bs, inns and vacation rental properties along the coastal region affected by the Gulf oil spill. Read More

Location-based mobile services bolstered by acceptance of advertising

By Kevin May | May 18, 2010

The secret sauce for many location-based apps is the hope that users will be willing to have revenue-generating advertising streaming into services as well. Read More

News / Online

Google puts user reviews and ratings into AdWords

By Kevin May | April 23, 2010

Google users will soon see consumer reviews and product ratings placed inside Google AdWords as yet another slice of the search engine's "experimentation" is revealed. Read More

Kayak sending out new collection of TV commercials

By Kevin May | April 16, 2010

Metasearch engine Kayak is throwing its latest series of TV commercials out to an unsuspecting TV audience this weekend. Read More

News / Online

Twitter and Promoted Tweets, Virgin first travel company to try it out

By Kevin May | April 13, 2010

Virgin America will be one of the major consumer brands to trial the long awaited advertising platform from Twitter, known as Promoted Tweets. Read More