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Google exec on Buzz, Super Bowl ad, behavioral advertising, tablets

By Dennis Schaal | March 10, 2010

Google's Dennis Woodside says the company rolled out Google Buzz too abruptly and likely won't introduce other new products in a similar manner. Read More

Travelport dumps TravelClick as the GDS world watches

By Dennis Schaal | March 10, 2010

Travelport's announcement that it is bringing all of its GDS advertising business in-house -- and it is the first major GDS to do so -- is a fairly momentous development because it breaks TravelClick's... Read More

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Expedia beefs up web advertising plans across Europe

By Kevin May | March 5, 2010

Expedia has appointed a new online advertising agency for Europe as the company gears up to roll out its new branding from the US. Read More

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Lastminute.com and Google - the best advertising that money can't buy

By Kevin May | February 22, 2010

Google surprised many in adland a few months ago when its first major outdoor advertising campaign was launched simply to plug its Chrome browser. Read More

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South Africa DMO strikes six-figure advertising deal with TripAdvisor

By Dennis Schaal | February 10, 2010

South African Tourism, anxious to promote the destination as more than a football venue in anticipation of the World Cup in June, entered into what it describes as "a six-figure" advertising deal with... Read More

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Yahoo patents new mobile ad technology to work out where the user is travelling

By Kevin May | February 5, 2010

There is so much focus on Google and Apple in the mobile phone market that it may come as a surprise to hear that Yahoo is the tech firm knocking on the door of the patent office. Read More

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Nuts and bolts behind HomeAway's Super Bowl ad -- $1M in new hardware

By Dennis Schaal | February 2, 2010

There's much more to readying an advertisement for Sunday night's Super Bowl than striking the optimum creative and branding themes: HomeAway, apparently the lone travel dot-com advertiser this year,... Read More

Travelocity not be outdone by Expedia launches new Gnome TV ads

By Kevin May | January 10, 2010

Exclusive to Tnooz and almost straight out of the cutting room, Travelocity has released a round of new Roaming Gnome-led TV adspots as the battle for OTA supremacy heats up. The new collection - the... Read More

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Travel commercials at Christmas - the good, the bad and the ugly

By Kevin May | December 18, 2009

The festive period in many countries is the calm before the storm in terms of major booking months for summer holidays in the Northern Hemisphere. This doesn't stop travel providers across the world... Read More

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Business aviation group pulls ads from USA Today

By Dennis Schaal | December 16, 2009

The National Business Aviation Association has pulled its advertising from USA Today over a story alleging that more than half of federal grants to U.S. airports since 1998 went to projects that the FAA... Read More

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With nothing to lose, Spirit Airlines clubs Tiger Woods with crash ad

By Dennis Schaal | December 3, 2009

In some ways, Spirit Airlines is very smart. It released a short video, a takeoff on the Tiger Woods domestic incident/fender bender, showing a tiger -- the furry kind -- crashing an SUV into a fire... Read More

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Expedia's ups and downs: When will advertising biz eclipse car and cruise?

By Dennis Schaal | October 31, 2009

It was Halloween evening. The kids were out trick-or treating and the first pitch of game three of the baseball World Series, weather-permitting, was about an hour away. The perfect nerdy moment to... Read More

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Verizon welcomes Android, Apple Store remains open

By Dennis Schaal | October 7, 2009

Google and Verizon Wireless are teaming to get Google's Android mobile platform humming on the largest wireless network in the U.S., with its 87 million subscribers. Both companies committed to putting... Read More

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