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Online
Nuts and bolts behind HomeAway's Super Bowl ad -- $1M in new hardware
By Dennis Schaal
|
February 2, 2010
There's much more to readying an advertisement for Sunday night's Super Bowl than striking the optimum creative and branding themes: HomeAway, apparently the lone travel dot-com advertiser this year,...
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Travelocity not be outdone by Expedia launches new Gnome TV ads
By Kevin May
|
January 10, 2010
Exclusive to Tnooz and almost straight out of the cutting room, Travelocity has released a round of new Roaming Gnome-led TV adspots as the battle for OTA supremacy heats up. The new collection - the...
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News
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Online
Travel commercials at Christmas - the good, the bad and the ugly
By Kevin May
|
December 18, 2009
The festive period in many countries is the calm before the storm in terms of major booking months for summer holidays in the Northern Hemisphere. This doesn't stop travel providers across the world...
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News
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Online
Business aviation group pulls ads from USA Today
By Dennis Schaal
|
December 16, 2009
The National Business Aviation Association has pulled its advertising from USA Today over a story alleging that more than half of federal grants to U.S. airports since 1998 went to projects that the FAA...
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News
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Online
With nothing to lose, Spirit Airlines clubs Tiger Woods with crash ad
By Dennis Schaal
|
December 3, 2009
In some ways, Spirit Airlines is very smart. It released a short video, a takeoff on the Tiger Woods domestic incident/fender bender, showing a tiger -- the furry kind -- crashing an SUV into a fire...
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News
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Online
Expedia's ups and downs: When will advertising biz eclipse car and cruise?
By Dennis Schaal
|
October 31, 2009
It was Halloween evening. The kids were out trick-or treating and the first pitch of game three of the baseball World Series, weather-permitting, was about an hour away. The perfect nerdy moment to...
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News
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Online
Verizon welcomes Android, Apple Store remains open
By Dennis Schaal
|
October 7, 2009
Google and Verizon Wireless are teaming to get Google's Android mobile platform humming on the largest wireless network in the U.S., with its 87 million subscribers. Both companies committed to putting...
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AI tools are becoming a single point of failure for hotels: How to reduce the risk
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How AI is quietly rewriting hospitality job descriptions
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IHG working with Google agentic booking pilot, wider AI initiatives
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Google to buy Spirit Airlines' data for $10M
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Expedia Group makes AI-motivated leadership cuts
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PhocusWire's travel tech news briefs: Sabre, Eurostar, Civitatis and more...
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What Google's purchase of Spirit Airlines' data signals for travel
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Hotel room service platform CAMO raises $4M
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HomeToGo links operational gains to internal AI use
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