Advertising

Nuts and bolts behind HomeAway's Super Bowl ad -- $1M in new hardware
News / Online
Nuts and bolts behind HomeAway's Super Bowl ad -- $1M in new hardware
By Dennis Schaal | February 2, 2010
There's much more to readying an advertisement for Sunday night's Super Bowl than striking the optimum creative and branding themes: HomeAway, apparently the lone travel dot-com advertiser this year,... Read More
Travelocity not be outdone by Expedia launches new Gnome TV ads
By Kevin May | January 10, 2010
Exclusive to Tnooz and almost straight out of the cutting room, Travelocity has released a round of new Roaming Gnome-led TV adspots as the battle for OTA supremacy heats up. The new collection - the... Read More
Travel commercials at Christmas - the good, the bad and the ugly
News / Online
Travel commercials at Christmas - the good, the bad and the ugly
By Kevin May | December 18, 2009
The festive period in many countries is the calm before the storm in terms of major booking months for summer holidays in the Northern Hemisphere. This doesn't stop travel providers across the world... Read More
Business aviation group pulls ads from USA Today
News / Online
Business aviation group pulls ads from USA Today
By Dennis Schaal | December 16, 2009
The National Business Aviation Association has pulled its advertising from USA Today over a story alleging that more than half of federal grants to U.S. airports since 1998 went to projects that the FAA... Read More
With nothing to lose, Spirit Airlines clubs Tiger Woods with crash ad
News / Online
With nothing to lose, Spirit Airlines clubs Tiger Woods with crash ad
By Dennis Schaal | December 3, 2009
In some ways, Spirit Airlines is very smart. It released a short video, a takeoff on the Tiger Woods domestic incident/fender bender, showing a tiger -- the furry kind -- crashing an SUV into a fire... Read More
Expedia's ups and downs: When will advertising biz eclipse car and cruise?
News / Online
Expedia's ups and downs: When will advertising biz eclipse car and cruise?
By Dennis Schaal | October 31, 2009
It was Halloween evening. The kids were out trick-or treating and the first pitch of game three of the baseball World Series, weather-permitting, was about an hour away. The perfect nerdy moment to... Read More
Verizon welcomes Android, Apple Store remains open
News / Online
Verizon welcomes Android, Apple Store remains open
By Dennis Schaal | October 7, 2009
Google and Verizon Wireless are teaming to get Google's Android mobile platform humming on the largest wireless network in the U.S., with its 87 million subscribers. Both companies committed to putting... Read More
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