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WEBINAR REPLAY! How hoteliers can succeed with the Google Ads Migration

By PhocusWire | June 20, 2019

To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns. Read More

From Our Partners / Online

REPORT: Measuring true impact in digital advertising

By PhocusWire | June 17, 2019

Travel marketers have ramped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not. Read More

News / Online

VIDEO: Touring Bird on its vital first year in activities (and for Google)

By Kevin May | June 3, 2019

In the space of just 12 months, Touring Bird has become an obvious part of the conversation in tours and activities. Read More

News / Online

What to know about Gen Alpha, the new generation influencing travel decisions

By Jill Menze | May 30, 2019

Generation Alpha - defined as those born after 2010 - plays an active role in family travel inspiration and planning, new research from Expedia Group Media Solutions shows. Read More

Interview / Online

VIDEO: MediaAlpha - Launch pitch runner-up at Phocuswright Europe 2019

By PhocusWire | May 29, 2019

Exposing the muddy world of the dominant opaque travel comparison ad networks and introducing a new - completely transparent - way to buy and sell these high-performance, high-intent ad placements. Read More

Opinion / Online

How Google helped unpack the stress from modern travel

By Finnbar Cornwall, Google UK | May 15, 2019

Working with Hostelworld, which offers backpackers access to tens of thousands of lodgings around the globe, Google has been assessing the challenges that come with modern travel. Read More

News / Technology

Tailoring the user experience: Personalization, customization or individualization?

By Phocuswright Research | May 9, 2019

Three fundamental approaches are employed to tailor the user experience based on both explicit traveler preferences and inferred signals derived from past performance. Read More

News / Online

Middle Eastern travel marketers see Amazon as biggest disruption threat

By Mitra Sorrells | April 17, 2019

Travel marketers in the Middle East say Amazon has the greatest potential to disrupt travel marketing in the next five years. Read More

News / Online

Lastminute.com Group now also a media company, offers out marketing services

By Linda Fox | April 15, 2019

Lastminute.com Group launches Forward as an independent media business. Read More

Opinion / Online

Why travel marketers are embracing visual storytelling

By Stephen Taylor - Sojern | April 11, 2019

Visual storytelling is evolving and serves as an important and effective strategy for digital marketers in travel. Read More

News / Online

Booking.com speaks out on its private accommodation ambitions

By Jill Menze | April 9, 2019

Amid its ongoing rivalry with Airbnb, Booking.com explains how it hopes to differentiate its alternative accommodations product. Read More

News / Online

Google is at a crossroads with its ambitions in travel

By PhocusWire | April 3, 2019

The decisions around Google's strategy in travel will perhaps be made mainly by the company itself, despite the concerns of those that help fund its operations in the industry. Read More

From Our Partners / Online

Why travelers expect brands to deliver an omnichannel experience from start to end?

By Íñigo Valenzuela - Smartvel | April 3, 2019

It has become the trend for customers to reach out to several touchpoints for inspiration, price comparisons and customer reviews before finally choosing between different services. Read More

News / Online

Tim Berners-Lee laments state of the web but offers hope for travel brands

By Linda Fox | March 27, 2019

The iconic figure in the history of digital communications envisions a re-decentralized travel industry where consumer data is held on a Solid Pod. Read More

News / Distribution

Mysterious algorithms and higher rankings top tour and activity issues

By Linda Fox | March 18, 2019

Online travel giants bidding on branded keywords, the value provided by OTAs and the quirks of ranking algorithms are all contentious issues. Read More

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