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News / Technology

Tailoring the user experience: Personalization, customization or individualization?

By Phocuswright Research | May 9, 2019

Three fundamental approaches are employed to tailor the user experience based on both explicit traveler preferences and inferred signals derived from past performance. Read More

News / Online

Middle Eastern travel marketers see Amazon as biggest disruption threat

By Mitra Sorrells | April 17, 2019

Travel marketers in the Middle East say Amazon has the greatest potential to disrupt travel marketing in the next five years. Read More

News / Online

Lastminute.com Group now also a media company, offers out marketing services

By Linda Fox | April 15, 2019

Lastminute.com Group launches Forward as an independent media business. Read More

Opinion / Online

Why travel marketers are embracing visual storytelling

By Stephen Taylor - Sojern | April 11, 2019

Visual storytelling is evolving and serves as an important and effective strategy for digital marketers in travel. Read More

News / Online

Booking.com speaks out on its private accommodation ambitions

By Jill Menze | April 9, 2019

Amid its ongoing rivalry with Airbnb, Booking.com explains how it hopes to differentiate its alternative accommodations product. Read More

News / Online

Google is at a crossroads with its ambitions in travel

By PhocusWire | April 3, 2019

The decisions around Google's strategy in travel will perhaps be made mainly by the company itself, despite the concerns of those that help fund its operations in the industry. Read More

From Our Partners / Online

Why travelers expect brands to deliver an omnichannel experience from start to end?

By Íñigo Valenzuela - Smartvel | April 3, 2019

It has become the trend for customers to reach out to several touchpoints for inspiration, price comparisons and customer reviews before finally choosing between different services. Read More

News / Online

Tim Berners-Lee laments state of the web but offers hope for travel brands

By Linda Fox | March 27, 2019

The iconic figure in the history of digital communications envisions a re-decentralized travel industry where consumer data is held on a Solid Pod. Read More

News / Distribution

Mysterious algorithms and higher rankings top tour and activity issues

By Linda Fox | March 18, 2019

Online travel giants bidding on branded keywords, the value provided by OTAs and the quirks of ranking algorithms are all contentious issues. Read More

News / Online

Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)

By Kevin May | March 14, 2019

The $10 billion-plus level of combined marketing between the pair masks a dramatic slowing down of activity compared to previous annual increases. Read More

News / Online

The push and pull of travel advertising

By Phocuswright Research | March 14, 2019

Products have their strengths, and travel brands need to diversify their ad channel mix to maintain a balance of brand awareness tactics, direct-response offerings and a foray into emerging technologies... Read More

News / Online

My Method... Booking.com's marketing director on its new brand advertising strategy

By Mitra Sorrells | March 14, 2019

Booking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign. Read More

TripAdvisor opens hotel Sponsored Placements

News / Online

TripAdvisor expands Sponsored Placements for hotels, adds new features

By Mitra Sorrells | March 5, 2019

TripAdvisor's Sponsored Placements for accommodations are now available to any property that provides rates and availability on the platform. Read More