Advertising

News / Online

Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)

By Kevin May | March 14, 2019

The $10 billion-plus level of combined marketing between the pair masks a dramatic slowing down of activity compared to previous annual increases. Read More

News / Online

The push and pull of travel advertising

By Phocuswright Research | March 14, 2019

Products have their strengths, and travel brands need to diversify their ad channel mix to maintain a balance of brand awareness tactics, direct-response offerings and a foray into emerging technologies... Read More

News / Online

My Method... Booking.com's marketing director on its new brand advertising strategy

By Mitra Sorrells | March 14, 2019

Booking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign. Read More

TripAdvisor opens hotel Sponsored Placements

News / Online

TripAdvisor expands Sponsored Placements for hotels, adds new features

By Mitra Sorrells | March 5, 2019

TripAdvisor's Sponsored Placements for accommodations are now available to any property that provides rates and availability on the platform. Read More

News / Online

Booking.com highlights its breadth of accommodations in new U.S. ad campaign

By Mitra Sorrells | February 26, 2019

Booking.com is launching a new brand marketing campaign that encourages U.S. consumers to stop dreaming and start booking. Read More

News / Online

New service helps brands reach Chinese tourists traveling abroad through popular apps

By Mitra Sorrells | February 26, 2019

Online brand management platform Yext has added integrations with four Chinese apps to help brands reach Chinese tourists traveling abroad. Read More

Interview / Online

Sounding Off: Being able to shift ad budgets will please all in travel (except Google)

By PhocusWire | February 22, 2019

Travel brands will consider the rise of effective social media advertising as a welcome break from the stranglehold they often feel from the search engine giant. Read More

News / Online

What's on the minds of 600+ travel marketers? Personalization - and Facebook

By Jill Menze | February 21, 2019

Sojern's massive survey of more of travel marketers identifies key challenges and priorities for advertisers in 2019. Read More

Opinion / Online

Regulators vs. online travel agencies - a level playing field coming for hotels?

By Sam Weston - 80 Days | February 14, 2019

Breaking down what the recent rulings mean for the web intermediary and hotel ecosystem - and which player can capitalize. Read More

News / Online

Online travel agencies under spotlight from regulators and academics over hotel strategies

By Kevin May | February 6, 2019

Booking.com and Expedia agree to cooperate with a set of guidelines regarding the portrayal of discounts, availability and influence of commissions on rankings. Read More

News / Online

What you can learn from three of the most inspirational travel campaigns of 2018

By Expedia Group Media Solutions | January 30, 2019

We share some of the award‐winning digital ad campaigns that effectively tapped into strategic media collaborations to achieve business goals and unlock innovative potential. Read More

News / Technology

Consumers want companionship - but not from humans - while traveling

By Jill Menze | January 25, 2019

According to a new study from Sabre, a desire to avoid humans, virtual companions and new points-of-sale are among the consumer trends shaping the hospitality industry this year. Read More

News / Online

TripAdvisor launches Sponsored Placements for Experiences, giving Bokun suppliers top visibility

By Jill Menze | January 15, 2019

TripAdvisor is introducing Sponsored Placements to its Experiences division - specifically, to qualified Bokun suppliers. Read More

News / Online

Research Spotlight: Essential trends in digital travel advertising

By Jill Menze | January 4, 2019

Thanks to technology, travelers now research, shop and book travel across a variety of devices, and are thus led into the funnel through various advertising channels. Read More