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News / Online

Booking.com speaks out on its private accommodation ambitions

By Jill Menze | April 9, 2019

Amid its ongoing rivalry with Airbnb, Booking.com explains how it hopes to differentiate its alternative accommodations product. Read More

News / Online

Google is at a crossroads with its ambitions in travel

By PhocusWire | April 3, 2019

The decisions around Google's strategy in travel will perhaps be made mainly by the company itself, despite the concerns of those that help fund its operations in the industry. Read More

From Our Partners / Online

Why travelers expect brands to deliver an omnichannel experience from start to end?

By Íñigo Valenzuela - Smartvel | April 3, 2019

It has become the trend for customers to reach out to several touchpoints for inspiration, price comparisons and customer reviews before finally choosing between different services. Read More

News / Online

Tim Berners-Lee laments state of the web but offers hope for travel brands

By Linda Fox | March 27, 2019

The iconic figure in the history of digital communications envisions a re-decentralized travel industry where consumer data is held on a Solid Pod. Read More

News / Distribution

Mysterious algorithms and higher rankings top tour and activity issues

By Linda Fox | March 18, 2019

Online travel giants bidding on branded keywords, the value provided by OTAs and the quirks of ranking algorithms are all contentious issues. Read More

News / Online

Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)

By Kevin May | March 14, 2019

The $10 billion-plus level of combined marketing between the pair masks a dramatic slowing down of activity compared to previous annual increases. Read More

News / Online

The push and pull of travel advertising

By Phocuswright Research | March 14, 2019

Products have their strengths, and travel brands need to diversify their ad channel mix to maintain a balance of brand awareness tactics, direct-response offerings and a foray into emerging technologies... Read More

News / Online

My Method... Booking.com's marketing director on its new brand advertising strategy

By Mitra Sorrells | March 14, 2019

Booking.com's U.S. regional marketing director breaks down the thinking behind the OTA's new brand advertising campaign. Read More

TripAdvisor opens hotel Sponsored Placements

News / Online

TripAdvisor expands Sponsored Placements for hotels, adds new features

By Mitra Sorrells | March 5, 2019

TripAdvisor's Sponsored Placements for accommodations are now available to any property that provides rates and availability on the platform. Read More

News / Online

Booking.com highlights its breadth of accommodations in new U.S. ad campaign

By Mitra Sorrells | February 26, 2019

Booking.com is launching a new brand marketing campaign that encourages U.S. consumers to stop dreaming and start booking. Read More

News / Online

New service helps brands reach Chinese tourists traveling abroad through popular apps

By Mitra Sorrells | February 26, 2019

Online brand management platform Yext has added integrations with four Chinese apps to help brands reach Chinese tourists traveling abroad. Read More

Interview / Online

Sounding Off: Being able to shift ad budgets will please all in travel (except Google)

By PhocusWire | February 22, 2019

Travel brands will consider the rise of effective social media advertising as a welcome break from the stranglehold they often feel from the search engine giant. Read More

News / Online

What's on the minds of 600+ travel marketers? Personalization - and Facebook

By Jill Menze | February 21, 2019

Sojern's massive survey of more of travel marketers identifies key challenges and priorities for advertisers in 2019. Read More

Opinion / Online

Regulators vs. online travel agencies - a level playing field coming for hotels?

By Sam Weston - 80 Days | February 14, 2019

Breaking down what the recent rulings mean for the web intermediary and hotel ecosystem - and which player can capitalize. Read More

News / Online

Online travel agencies under spotlight from regulators and academics over hotel strategies

By Kevin May | February 6, 2019

Booking.com and Expedia agree to cooperate with a set of guidelines regarding the portrayal of discounts, availability and influence of commissions on rankings. Read More

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