Advertising

Interview / Online

Sounding Off: Being able to shift ad budgets will please all in travel (except Google)

By PhocusWire | February 22, 2019

Travel brands will consider the rise of effective social media advertising as a welcome break from the stranglehold they often feel from the search engine giant. Read More

News / Online

What's on the minds of 600+ travel marketers? Personalization - and Facebook

By Jill Menze | February 21, 2019

Sojern's massive survey of more of travel marketers identifies key challenges and priorities for advertisers in 2019. Read More

Opinion / Online

Regulators vs. online travel agencies - a level playing field coming for hotels?

By Sam Weston - 80 Days | February 14, 2019

Breaking down what the recent rulings mean for the web intermediary and hotel ecosystem - and which player can capitalize. Read More

News / Online

Online travel agencies under spotlight from regulators and academics over hotel strategies

By Kevin May | February 6, 2019

Booking.com and Expedia agree to cooperate with a set of guidelines regarding the portrayal of discounts, availability and influence of commissions on rankings. Read More

News / Online

What you can learn from three of the most inspirational travel campaigns of 2018

By Expedia Group Media Solutions | January 30, 2019

We share some of the award‐winning digital ad campaigns that effectively tapped into strategic media collaborations to achieve business goals and unlock innovative potential. Read More

News / Technology

Consumers want companionship - but not from humans - while traveling

By Jill Menze | January 25, 2019

According to a new study from Sabre, a desire to avoid humans, virtual companions and new points-of-sale are among the consumer trends shaping the hospitality industry this year. Read More

News / Online

TripAdvisor launches Sponsored Placements for Experiences, giving Bokun suppliers top visibility

By Jill Menze | January 15, 2019

TripAdvisor is introducing Sponsored Placements to its Experiences division - specifically, to qualified Bokun suppliers. Read More

News / Online

Research Spotlight: Essential trends in digital travel advertising

By Jill Menze | January 4, 2019

Thanks to technology, travelers now research, shop and book travel across a variety of devices, and are thus led into the funnel through various advertising channels. Read More

Interview / Technology

VIDEO: XTrader - Summit pitch at Phocuswright 2018

By Kevin May | December 18, 2018

XTrader offers connected TV and digital video as customer acquisition channels in China. Read More

From Our Partners / Online

The Gen Z and Millennial mindset: capturing the attention of these young and fast-growing generations

By Lisa Lindberg - Expedia Group Media Solutions | December 17, 2018

Today’s younger generations are redefining the rules of engagement and asserting their role in purchasing decisions—for themselves, and their families—and travel is no exception. Read More

Interview / Startups

VIDEO: TripElephant - Summit pitch at Phocuswright 2018

By Kevin May | December 17, 2018

TripElephant is a digital search marketing optimization tool. It creates, manages and optimizes search campaigns for travel clients of any size and scope. Read More

Interview / Online

STARTUP STAGE: Travel Ads Network helps publishers monetize travel content

By Jill Menze | December 13, 2018

Founded in 2017, Travel Ads Network uses machine learning to know which brand and product will convert best based on publishers’ traffic and brands' conversion data sets. Partners include Expedia,... Read More

Opinion / Online

Dwindling blockchain hype, the stagnation of voice and more travel tech predictions for 2019

By Stephen Taylor - Sojern | December 11, 2018

It’s easy to overestimate or underestimate the impact that any single issue will have on travel businesses next year. Given all of this, here are my top predictions for the travel industry in 2019. Read More