Takyon - Launch pitch at Phocuswright Europe 2024

Takyon wants to turn non-refundable travel bookings – starting with hotels – into digital goods that can be resold and transferred.

Hotels create a “Takyon resellable rate” that is only available on their website. Customers that book that rate then have the option to resell the reservation through Takyon’s marketplace. The hotel gets a 5% royalty when a new traveler buys a reservation through Takyon, or the hotel itself can repurchase the reservation to redistribute it, potentially at a higher rate.

Co-founder and CEO Antonio Picozzi said the company, launched in 2022, is working with more than 600 partners and hotels ranging from small independent properties to large chains such as Best Western.

Picozzi said Takyon helps hotels increase direct bookings and differentiate themselves from online travel agencies. The company is launching a similar Takyon resale product for tours and activities in September and plans to expand to other categories like airlines and cruise in the future.

Watch Picozzi's Center Stage presentation below.

And later Picozzi joined PhocusWire editor in chief Mitra Sorrells in the PhocusWire Studio to discuss Takyon in more detail.