Sounding Off: 2021 year in reviewOpinion / OnlineBy PhocusWire | December 17, 2021Share PhocusWireQuotes from executives from every corner of the industry have inspired us weekly to share our views on what they mean and the impact on the market. For this special edition, we've collected them all in one place. At PhocusWire, not only have we chronicled the impact that the COVID-19 pandemic has continued to have on the travel industry, but we’ve also attempted to unpack What It All Means, by way of our weekly editorials.Every Friday, we take an in-depth look at a particular trend or news story that has emerged during that particular week, giving it context and reading between the lines of what the protagonists really mean and what, more importantly, it says about the industry. As a body of work, the collection gives readers a snapshot of what have been the main talking points during 2021 and our analysis of those events.Below, see what we’ve written, from the beginning of the year to the end...GDS consolidation can only be considered after survivalVenture capital providers are not demonstrating diversity with investmentsYou don't have to always bet on businessThe real key to getting bookings? Inspiring traveler confidenceWhy startups should be careful with their roadmapsTravel is done preserving - it's time to move onBitcoin needs to move on from its exclusive auraWhy we must be proactive - not reactive - about collaborationNo matter the state of travel, sustainability must be a priorityBrave or foolhardy - a tip of the hat for tryingConsolidation in rentals will be the story of 2021The truest test of a travel brand? DisruptionAirbnb isn't a community - it's a businessTravelers may have other goals than doing the right thingRemote working on a cruise will require more than curiosityA big deal for some is not a big deal for allPerception of "risk" is one of many factors to overcomeThe travel management landscape had to changeTravel is an emotional experience - now more than everThe travel industry must not be a turn-off for those with ideasThere's no masking mainstream ambitions in travelWho is leading the leaders in recovery?Not all tech fads have a place in travelCruise can take some tentative steps into a digital worldThe complexities of autonomous vehicles won't go away just yetSustainability efforts need to start – nowSome customers will need reassurance as travel reopensLet’s not waste the lessons of COVIDNew innovations don't always spell the end of old onesDo the right thing on sustainability - from big moves to smallTravel brands walk a tightrope over vaccinesTravel brands must speak up - or others will assume the worstCOVID helped pave the way for innovation in peopleInnovation is a tricky balancing act right nowNever doubt travel's resilience, unless outside forces interveneFollow the smart money with investmentsLeaders must use this time to make a differenceTripadvisor Plus changes show the complexity of travel subscriptionsSome are moving beyond lip service with autonomous servicesEverything Airbnb does becomes mainstreamCriticizing airlines is easy, changing them will be harderUrban air mobility may not hit travel at a massive scaleSmall operators feel the squeeze (it's perfectly normal)Metaverse is nonsense to some but the future for manyNDC still means different things to different peoplePace of change in travel is not totally under its controlIPOs might hamper the spirit of innovationThe smart money goes on connecting the dotsSounding OffPhocusWire's editorials examine a trend or development highlighted in an article during the week. CLICK HERE FOR THE FULL ARCHIVE Editors PickSounding Off2021 And Beyond Month