Sounding Off

Sounding Off: Leaders must use this time to make a difference
Interview / Online
Sounding Off: Leaders must use this time to make a difference
By PhocusWire | September 17, 2021
Important issues around diversity and sustainability are the ones that perhaps are not front of mind in the recovery process - but they, arguably, the most important challenges facing the industry. Read More
Sounding Off: Follow the smart money with investments
Interview / Startups
Sounding Off: Follow the smart money with investments
By PhocusWire | September 10, 2021
Investment dollars currently seem to be going towards technology that drives efficiencies or that might spur the next area of disruption for travel. Read More
Sounding Off: Never doubt travel's resilience, unless outside forces intervene
Interview / Online
Sounding Off: Never doubt travel's resilience, unless outside forces intervene
By PhocusWire | September 3, 2021
The final four month of 2021 are likely to be some of the most stressful the sector has faced yet, as brands juggle operational issues around recovery alongside the burden of cashflow and workforce... Read More
Sounding Off: Innovation is a tricky balancing act right now
Interview / Online
Sounding Off: Innovation is a tricky balancing act right now
By PhocusWire | August 27, 2021
The sector, decimated as it has been since early 2020, is still unraveling its way through a complex set of procedures to get itself back in a stable place, which will capture some of the demand that is... Read More
Sounding Off: COVID helped pave the way for innovation in people
Interview / Technology
Sounding Off: COVID helped pave the way for innovation in people
By PhocusWire | August 20, 2021
Behind all the initiatives and recovery strategies are people, determined to ensure their employers or the organizations that they lead can look forward with a degree of optimism. Read More
Sounding Off: Travel brands must speak up - or others will assume the worst
Interview / Online
Sounding Off: Travel brands must speak up - or others will assume the worst
By PhocusWire | August 13, 2021
Sustainability must be a priority for every individual, government and business, and for the latter two, efforts around it must be made public. Read More
Sounding Off: Travel brands walk a tightrope over vaccines
Interview / Online
Sounding Off: Travel brands walk a tightrope over vaccines
By PhocusWire | August 6, 2021
The sector will not recover at the speed it wants if its brands fail to follow the science and unless they do their part to urge people to take up the offer of vaccinations. Read More
Sounding Off: Do the right thing on sustainability - from big moves to small
Interview / Technology
Sounding Off: Do the right thing on sustainability - from big moves to small
By PhocusWire | July 30, 2021
If a brand can inspire just one customer (or thousands) to do the right thing when they return home, by the way it behaves on the smaller things, then it's a strategy worth implementing. Read More
Sounding Off: New innovations don't always spell the end of old ones
Interview / Technology
Sounding Off: New innovations don't always spell the end of old ones
By PhocusWire | July 23, 2021
An additional tool in a provider or traveler’s toolbox does not eliminate the need for similar solutions. Read More
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Interview / Online
Sounding Off: Let’s not waste the lessons of COVID
By PhocusWire | July 16, 2021
So in our eagerness to recover, to rebuild, to return to"normal, let us not be too eager to bury the lessons of this crisis but instead let’s use them as the foundation for a more humane future Read More
Sounding Off: Some customers will need reassurance as travel reopens
Interview / Online
Sounding Off: Some customers will need reassurance as travel reopens
By PhocusWire | July 9, 2021
Travel brands need to ensure that they are aware of the psychological impact that lockdown has had on people and reassure their customers that they recognize that a gung-ho approach to recovery does not... Read More
Sounding Off: Sustainability efforts need to start – now
Interview / Online
Sounding Off: Sustainability efforts need to start – now
By PhocusWire | July 2, 2021
Travel brands risk missing a key opportunity to follow through on their promises to both their businesses and customers. By not acting urgently, business as usual lurks awfully close behind. Read More
Sounding Off: The complexities of autonomous vehicles won't go away just yet
Interview / Technology
Sounding Off: The complexities of autonomous vehicles won't go away just yet
By PhocusWire | June 25, 2021
It will be, perhaps, only in 2022 and 2023 that autonomous driving becomes a serious agenda item on the R&D list of many brands. Read More
expedia-cruise-ambitions
Interview / Online
Sounding Off: Cruise can take some tentative steps into a digital world
By PhocusWire | June 18, 2021
For the sector to appeal to younger, digital-savvy generations, cruise will certainly have to evolve to reach them in the channels that they use and methods that they as consumers deploy for everything... Read More
Sounding Off: Not all tech fads have a place in travel
Interview / Technology
Sounding Off: Not all tech fads have a place in travel
By PhocusWire | June 11, 2021
NFTs are probably at the very thinnest end of a useful wedge right now but travel brands need at the very least to be keeping one eye on the bigger trends in the tech space. Read More