Sounding Off

Sounding Off: Buzzwords “metaverse” and “NFTs” may be all buzz in travel
Interview / Technology
Sounding Off: Buzzwords “metaverse” and “NFTs” may be all buzz in travel
By PhocusWire | January 21, 2022
Applications of metaverse and NFT technologies in travel are vague at best. Read More
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Interview / Technology
Sounding Off: A major - and overdue - power shift is coming to travel
By PhocusWire | January 14, 2022
Self-sovereign decentralized identity solutions are coming to travel and will give consumers much-needed control over their personal data. Read More
Sounding Off: Startups going for a big buck don't always get a big win
Interview / Startups
Sounding Off: Startups going for a big buck don't always get a big win
By PhocusWire | January 7, 2022
Hopefully the days of creating fancy office environments are over, as well as other items that could be fairly described as luxuries for a new business. Read More
Sounding Off: 2021 year in review
Interview / Online
Sounding Off: 2021 year in review
By PhocusWire | December 17, 2021
We chronicled the impact that the COVID-19 pandemic has continued to have on the travel industry, but we’ve also attempted to unpack What It All Means, by way of our weekly editorials. Read More
Sounding Off: The smart money goes on connecting the dots
Interview / Online
Sounding Off: The smart money goes on connecting the dots
By PhocusWire | December 10, 2021
When you follow Glenn Fogel’s train of thought, not only on the opportunity to keep customers in the Booking Holdings ecosystem, including payment, but also of the opportunity to get them to spend more,... Read More
Sounding Off: IPOs might hamper the spirit of innovation
Interview / Online
Sounding Off: IPOs might hamper the spirit of innovation
By PhocusWire | December 3, 2021
The balance between the formalities and culture of becoming a public company alongside fostering an ability to try new things is a difficult one. Read More
Sounding Off: Pace of change in travel is not totally under its control
Interview / Technology
Sounding Off: Pace of change in travel is not totally under its control
By PhocusWire | November 26, 2021
If the 2000s and 2010s were about creating mega platforms and the centralization of product, pricing and experience, a new era for travel is likely to see the reverse taking place. Read More
Sounding Off: NDC still means different things to different people
Interview / Distribution
Sounding Off: NDC still means different things to different people
By PhocusWire | November 12, 2021
Many now admit that, perhaps in that initial phase, IATA mis-sold NDC, with one of the criticisms levelled at its development being too much talk of costs. Read More
Sounding Off: Metaverse is nonsense to some but the future for many
Interview / Technology
Sounding Off: Metaverse is nonsense to some but the future for many
By PhocusWire | November 5, 2021
It is when we take a step back, stop rolling our eyes at products like Metaverse for a moment and then consider what such things might mean to the consumers of tomorrow, then it all might make sense. Read More
Sounding Off: Small operators feel the squeeze (it's perfectly normal)
Interview / Online
Sounding Off: Small operators feel the squeeze (it's perfectly normal)
By PhocusWire | October 29, 2021
The tours, activities and experiences sector still lags way behind the likes of hotels and air when it comes to digitalization of product and some form of normalization around distribution. Read More
Sounding Off: Urban air mobility may not hit travel at a massive scale
Interview / Technology
Sounding Off: Urban air mobility may not hit travel at a massive scale
By PhocusWire | October 22, 2021
There is no doubt that UAM is likely to become a fixture in the world of travel and transportation in the medium to long term. But to what degree is uncertain. Read More
Sounding Off: Criticizing airlines is easy, changing them will be harder
Interview / Technology
Sounding Off: Criticizing airlines is easy, changing them will be harder
By PhocusWire | October 15, 2021
The first step by airlines must be an acceptance that there needs to be a root and branch makeover of the sector's fundamental infrastructure. Read More
Sounding Off: Everything Airbnb does becomes mainstream
Interview / Online
Sounding Off: Everything Airbnb does becomes mainstream
By PhocusWire | October 8, 2021
In bringing alternative experiences into the mainstream, Airbnb has seamlessly made them accessible to all - a concept that the fragmented tours and activities industry has grappled with for years. Read More
Sounding Off: Some are moving beyond lip service with autonomous services
Interview / Technology
Sounding Off: Some are moving beyond lip service with autonomous services
By PhocusWire | October 1, 2021
Robotaxis are one thing, but how the world of autonomous vehicles can be used to enhance experiences in other areas of the industry is perhaps where the excitement of opportunity truly comes. Read More
sounding-off-131-tripadvisor
Interview / Online
Sounding Off: Tripadvisor Plus changes show the complexity of travel subscriptions
By PhocusWire | September 24, 2021
Tripadvisor's U-turn this week on the structure of Plus raises more questions than it answers about consumer and brand desire for subscription programs. Read More