Sounding Off: Social media shouldn't sugar-coat the mid-crisis travel experience
Sounding Off: Social media shouldn't sugar-coat the mid-crisis travel experience
By PhocusWire | August 7, 2020
The travel experience is going to be disruptive (health checks) or weird (everyone wearing masks) for a while so ensuring the message does not ignore those facts will be beneficial in the... Read More
Interview | Online
Sounding Off: Google's playing of the "competition" card will irk many
Sounding Off: Google's playing of the "competition" card will irk many
By PhocusWire | July 31, 2020
Tapping Google on the shoulder and telling it to scale back its plans may not be enough to truly democratize travel search for consumers.  Read More
Interview | Online
Sounding Off: Time to push forward but not be afraid of digitalization
Sounding Off: Time to push forward but not be afraid of digitalization
July 24, 2020
Digitalization shouldn't scare the travel, tourism and hospitality industry, nor the customers that fly in its aircraft, sleep in its beds, ride in its vehicles and enjoy its activities. Read More
Interview | Online
Sounding Off: OTA version 2.0 is likely to come from outside the travel industry
Sounding Off: OTA version 2.0 is likely to come from outside the travel industry
By PhocusWire | July 17, 2020
The brands that are able to position themselves in this as-yet undetermined role will most likely be all things to all people - selling more than just a form of accommodation and a flight. Read More
Interview | Online
Sounding Off: Collaboration has to be more than a political buzzword
Sounding Off: Collaboration has to be more than a political buzzword
By PhocusWire | July 10, 2020
"Playing politics" with the recovery is not something that is likely to ensure that it runs smoothly, let alone collaboratively. Read More
Interview | Technology
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Sounding Off: The first six months of PhocusWire's weekly editorials in 2020
By PhocusWire | July 3, 2020
The first few weeks of 2020 gave us little indication as to how the rest of the first half of the year would eventually unravel. Read More
Interview | Online
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Sounding Off: Risky startup investments now have a new risk attached
By PhocusWire | June 26, 2020
Startups have to contend with surviving the crisis, but they must also climb a hill in terms of the viability of their product or service for the long term and in the "new normal." Read More
Interview | Startups
Sounding Off: Travel retailing's time has come
Sounding Off: Travel retailing's time has come
By PhocusWire | June 19, 2020
Perhaps now more than ever, travelers are going to be asking more from the companies that get them where they need to go and accommodate them once they're there. Read More
Interview | Distribution
Sounding Off: State-backed or multi-brand travel projects rarely work
Sounding Off: State-backed or multi-brand travel projects rarely work
By PhocusWire | June 12, 2020
There are countless ways to offer support from the state but creating, operating and maintaining a brand new service that seeks to challenge the status quo may not be the best use of a government's... Read More
Interview | Technology
Sounding Off: COVID-19 protocols aren't forever - but should they be?
Sounding Off: COVID-19 protocols aren't forever - but should they be?
By PhocusWire | June 5, 2020
It would be a fool that bets against hygiene being the most important consideration for guests across the hospitality spectrum for decades to come. Read More
Interview | Online
Sounding Off: What role does the industry play in right vs. wrong?
Sounding Off: What role does the industry play in right vs. wrong?
By PhocusWire | May 29, 2020
If this incredibly turbulent period in the history of the travel industry ends without a collective realization that everyone can do their bit and show leadership across a wide range of issues, then it... Read More
Interview | Online
Sounding Off: Be careful where you place your marketing bets
Sounding Off: Be careful where you place your marketing bets
By PhocusWire | May 22, 2020
It's too easy to knock one particular type of intermediary, without considering what might be lurking in the background. Read More
Interview | Online
Sounding Off: The unspoken reality is that demand may collapse
Sounding Off: The unspoken reality is that demand may collapse
By PhocusWire | May 15, 2020
What the industry should be bracing itself for is to be hugely disappointed that demand isn't there because, simply, consumers are too fearful to travel or have lost their discretionary spend. Read More
Interview | Online
Sounding Off: There is no single metric for success right now (there are many)
Sounding Off: There is no single metric for success right now (there are many)
By PhocusWire | May 8, 2020
The industry is not going through such straightforward times as those when the success metric to use was market share. So it's time to think deeper and wider. Read More
Interview | Online
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Sounding Off: Survival of the fittest is a mental game
By PhocusWire | May 1, 2020
The most important role that founders and executive teams can take on now is disseminating the strategic gaps quickly and identifying who is the best placed in an organization to take on the duty of... Read More
Interview | Startups
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