Sounding Off: Every travel brand needs to find a new route to customers
Sounding Off: Every travel brand needs to find a new route to customers
By PhocusWire | December 6, 2019
Whether it's Amazon or some other channel, the current process for customer acquisition is unlikely to remain in its current guise for much longer. Read More
Interview | Online
Sounding Off: Google will have the lunch of tours and activities as well
Sounding Off: Google will have the lunch of tours and activities as well
By PhocusWire | November 29, 2019
It is only a question of time before Google seeks to build out an ecosystem in tours and activities that mirrors its efforts in hotels and flights. Read More
Interview | Online
Sounding Off: Rebrands are brave but sometimes don't go far enough
Sounding Off: Rebrands are brave but sometimes don't go far enough
By PhocusWire | November 15, 2019
Perhaps the biggest opportunity to simply run every type of accommodation under the Expedia brand, with the power that its platform has in the marketplace, was dismissed too quickly. Read More
Interview | Online
Sounding Off: Reality checks for brand loyalty
Sounding Off: Reality checks for brand loyalty
By PhocusWire | November 8, 2019
Apple has got to be one of the best examples of the modern brand loyalty concept, but what came first: product or brand? Read More
Interview | Online
Sounding Off: Let's face it - Instagram isn't real
Sounding Off: Let's face it - Instagram isn't real
By PhocusWire | November 1, 2019
Travel companies also need to think about how responsibly they are behaving and the message they are sending to their traveling customers. Read More
Interview | Online
sounding off disruption
Sounding Off: In travel, better doesn't always equal disruptive
By PhocusWire | October 25, 2019
"Better" is different to what has come before. It builds on previous developments or goes in a different direction, but has it really turned things on their head, is it groundbreaking? Read More
Interview | Technology
sounding off reviews quality
Sounding Off: Reviews should be about quality, not quantity
By PhocusWire | October 18, 2019
The narrative around reviews has completely changed. It's no longer about volume but relevancy - something that is much harder to do. Read More
Interview | Online
Sounding Off: Big opportunities for travel startups must carry a warning
Sounding Off: Big opportunities for travel startups must carry a warning
By PhocusWire | October 11, 2019
Dangling the glories of others in front of startups is a powerful, motivating force for any new business. Yet it must be tempered with ensuring a founder's feet are kept firmly on the ground. Read More
Interview | Startups
sounding off reservation systems
Sounding Off: It shouldn't be all about the OTAs (but it inevitably will be)
By PhocusWire | October 4, 2019
OTAs are playing a complicated game of strategic, corporate chess that has an impact on every part of a sector, be it tours and activities, hotels or something else. Read More
Interview | Technology
Sounding Off: Embrace digital disruption, or suffer a fate like Thomas Cook
Sounding Off: Embrace digital disruption, or suffer a fate like Thomas Cook
By PhocusWire | September 27, 2019
Thomas Cook's demise will eventually be seen as one of the biggest illustrations in the history of the industry that a strategy that doesn't recognize change will never work. Read More
Interview | Online
Sounding Off: A new travel sheriff is needed but will be hard to find
Sounding Off: A new travel sheriff is needed but will be hard to find
By PhocusWire | September 20, 2019
It won't be easy bringing every element of the industry together to take a tech-led approach to sustainability and other issues in destinations. Read More
Interview | Technology
Sounding Off: Don't forget that travelers still make choices in-destination
Sounding Off: Don't forget that travelers still make choices in-destination
By PhocusWire | September 13, 2019
Search marketing, YouTube video content, broadcast radio and television ads, billboards, printed media, etc - all there to take and accommodate travelers. But there's a lot of marketing activity... Read More
Interview | Online
sounding off 31 travel marketing
Sounding Off: Travel marketers have their work cut out for them - for good reason
By PhocusWire | September 6, 2019
Is taking an ethical approach in marketing enough? Or are consumers so jaded by any brand promoting any product that how that product is advertised doesn’t matter? Read More
Interview | Online
Sounding Off: Shiny and new doesn't always mean it's better
Sounding Off: Shiny and new doesn't always mean it's better
By PhocusWire | August 30, 2019
Revolutionary changes to how this industry operates are not always the best and most successful routes. Evolution is a far better process. Read More
Interview | Technology
Sounding Off: As a founder, don't be an arrogant technologist
Sounding Off: As a founder, don't be an arrogant technologist
By PhocusWire | August 23, 2019
The trappings of the common startup founder are plentiful. But thinking it through from the beginning can help avoid problems further down the line. Read More
Interview | Online