sounding off reviews quality
Sounding Off: Reviews should be about quality, not quantity
By PhocusWire | October 18, 2019
The narrative around reviews has completely changed. It's no longer about volume but relevancy - something that is much harder to do. Read More
Interview | Online
Sounding Off: Big opportunities for travel startups must carry a warning
Sounding Off: Big opportunities for travel startups must carry a warning
By PhocusWire | October 11, 2019
Dangling the glories of others in front of startups is a powerful, motivating force for any new business. Yet it must be tempered with ensuring a founder's feet are kept firmly on the ground. Read More
Interview | Startups
sounding off reservation systems
Sounding Off: It shouldn't be all about the OTAs (but it inevitably will be)
By PhocusWire | October 4, 2019
OTAs are playing a complicated game of strategic, corporate chess that has an impact on every part of a sector, be it tours and activities, hotels or something else. Read More
Interview | Technology
Sounding Off: Embrace digital disruption, or suffer a fate like Thomas Cook
Sounding Off: Embrace digital disruption, or suffer a fate like Thomas Cook
By PhocusWire | September 27, 2019
Thomas Cook's demise will eventually be seen as one of the biggest illustrations in the history of the industry that a strategy that doesn't recognize change will never work. Read More
Interview | Online
Sounding Off: A new travel sheriff is needed but will be hard to find
Sounding Off: A new travel sheriff is needed but will be hard to find
By PhocusWire | September 20, 2019
It won't be easy bringing every element of the industry together to take a tech-led approach to sustainability and other issues in destinations. Read More
Interview | Technology
Sounding Off: Don't forget that travelers still make choices in-destination
Sounding Off: Don't forget that travelers still make choices in-destination
By PhocusWire | September 13, 2019
Search marketing, YouTube video content, broadcast radio and television ads, billboards, printed media, etc - all there to take and accommodate travelers. But there's a lot of marketing activity... Read More
Interview | Online
sounding off 31 travel marketing
Sounding Off: Travel marketers have their work cut out for them - for good reason
By PhocusWire | September 6, 2019
Is taking an ethical approach in marketing enough? Or are consumers so jaded by any brand promoting any product that how that product is advertised doesn’t matter? Read More
Interview | Online
Sounding Off: Shiny and new doesn't always mean it's better
Sounding Off: Shiny and new doesn't always mean it's better
By PhocusWire | August 30, 2019
Revolutionary changes to how this industry operates are not always the best and most successful routes. Evolution is a far better process. Read More
Interview | Technology
Sounding Off: As a founder, don't be an arrogant technologist
Sounding Off: As a founder, don't be an arrogant technologist
By PhocusWire | August 23, 2019
The trappings of the common startup founder are plentiful. But thinking it through from the beginning can help avoid problems further down the line. Read More
Interview | Online
sounding off business travel
Sounding Off: True innovation in business travel is more than cosmetic
By PhocusWire | August 16, 2019
The number of startups targeting the corporate travel market in recent years is interesting. It is a sector full of pain points and frustration for business travelers and those trying to manage their... Read More
Interview | Online
Sounding Off: Damaging trust can take years to rebuild
Sounding Off: Damaging trust can take years to rebuild
By PhocusWire | August 2, 2019
CEOs walk a communications tightrope, where a loose word or two can trigger doubts in the minds of consumers that can last an age in business years. Read More
Interview | Online
sounding off 26 diversity
Sounding Off: Travelers are diverse, and leadership teams should be, too
By PhocusWire | July 26, 2019
Leadership roles at travel companies should reflect the demographics they're targeting. Read More
Interview | Online
sounding off 25 future of travel
Sounding Off: Is the future of travel .... travel?
By PhocusWire | July 19, 2019
Blockchain-led or not, consumers are changing, alongside the very idea of tourism and travel itself. And it's probably closer than we realize. Read More
Interview | Technology
Sounding Off: Brand equity counts for nothing if you don't use it wisely
Sounding Off: Brand equity counts for nothing if you don't use it wisely
By PhocusWire | July 12, 2019
Trading on its former and well-deserved glories is never going to be enough. Lonely Planet will need to think about how it fits into a digital travel future beyond websites and mobile content. Read More
Interview | Online
Sounding Off: Still too many questions and few answers for NDC
Sounding Off: Still too many questions and few answers for NDC
By PhocusWire | July 5, 2019
NDC's rocky road over the last seven years serves as a stark reminder of how complex the airline distribution landscape is and continues to be. Read More
Interview | Distribution