Opinion
Key questions facing Airbnb ahead of its IPO
Key questions facing Airbnb ahead of its IPO
By Pierre Becerril - Transparent | December 3, 2020
By redefining traveler expectations and establishing a new type of lodging, Airbnb built the second-most valuable travel company in the world in just a decade. Now, as public market investors consider investing in Airbnb, these key questions face the company.... Read More
Opinion | Online
How tech can evolve the outdated $50B temporary housing sector
How tech can evolve the outdated $50B temporary housing sector
By Vivi Cahyadi - AltoVita | December 1, 2020
Although technology has transformed the operation and distribution of hotel and vacation rental sectors, there's one area left to be connected: the $50 billion temporary housing market.... Read More
Opinion | Distribution
What is data science and what does it enable hoteliers to do?
What is data science and what does it enable hoteliers to do?
By David Moneo - SHR | November 30, 2020
Perhaps the most important piece to data science is that machines can find and ask questions of the data that you may not have even thought to ask.... Read More
Opinion | Technology
Sounding Off: The promise of a new marketing process won't be easy to reach
Sounding Off: The promise of a new marketing process won't be easy to reach
By PhocusWire | November 27, 2020
In a market where travelers are anxious about getting on the road again, previous positive experiences with companies (the trust factor) might play a major role in shifting where people start their travel search.... Read More
Interview | Online
Innovation, recovery, renewal: What the travel industry can expect in 2021
Innovation, recovery, renewal: What the travel industry can expect in 2021
By SAP Concur | November 26, 2020
In 2021, the global travel community will continue to see significant changes in nearly every sector.... Read More
Opinion | Online
Airbnb's IPO filing - what the travel industry can learn from a unique marketing playbook
Airbnb's IPO filing - what the travel industry can learn from a unique marketing playbook
By Mario Gavira | November 23, 2020
Here are some key learnings that marketers might want to keep in the back of their minds when travel comes back and the marketing battle heats up again.... Read More
Opinion | Online
Unboxing revenue management, from revenue systems to revenue strategy
Unboxing revenue management, from revenue systems to revenue strategy
By Sharad Kapur | November 13, 2020
It's time for hotel companies to build revenue management infrastructures around their operations that also reflect their strategy.... Read More
Opinion | Distribution
How AI‐powered revenue management is helping airlines recover
How AI‐powered revenue management is helping airlines recover
By Justin Jander - PROS | November 11, 2020
Since the outbreak of COVID-19 the situation has become uncertain for revenue management because many predictions – based on what was seen, planned and forecasted before the pandemic – no longer apply.... Read More
Opinion | Distribution
ota-insight-op-ed-data
How hotels can use top-of-funnel data to capture recovering demand
By Gino Engels - OTA Insight | November 10, 2020
To gain more visibility into future demand, hoteliers are transitioning from using historical data to analyzing new, top‐of‐funnel data sets with deeper insights into traveler intent.... Read More
Opinion | Online
airline-loyalty-2021
Five ways airline loyalty might look different in 2021
By Mark Ross-Smith | November 4, 2020
Given the industry-destroying events of 2020, what will airline loyalty programs look like 12 months from now?... Read More
Opinion | Distribution
reset in hotel bookings siteminder
A reset in hotel bookings is happening right now
By Mike Ford - SiteMinder | November 4, 2020
The hotel booking cycle generally goes through five key stages until it resets into a different normal. Here's what to know.... Read More
Opinion | Distribution
sojern attractions
How attractions can (safely) boost group sales
By Noreen Henry - Sojern | November 2, 2020
While it’s easy to let digital marketing fall by the wayside when last-minute bookers come to call, online marketing is the best way to score direct, advance, online bookings.... Read More
Opinion | Online
How the coronavirus gave QR codes a major role in travel
How the coronavirus gave QR codes a major role in travel
By Sooho Choi - Publicis Sapient | October 28, 2020
QR codes hold even more potential as they have become an essential and welcomed tool for travel and hospitality brands, in particular, helping the industry get back on its feet in the face of adversity.... Read More
Opinion | Technology
citizenm-op-ed-hotels-role
In the age of remote work, hotels serve a new purpose
By Lennert de Jong and Ernest Lee - CitizenM | October 26, 2020
COVID-19 has spawned a work-from-anywhere movement. Here's how hotels can capitalize. ... Read More
Opinion | Online
Travel brands eager for a hit on Google might be disappointed
Travel brands eager for a hit on Google might be disappointed
By Robert Cole - RockCheetah and Phocuswright | October 22, 2020
Travel industry expert and analyst Robert Cole dives into the antitrust probe into Google and finds there is little there that will appease concerns in the travel industry.... Read More
Opinion | Online
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