Opinion

Opinion / Finance

Why the next airline tech race will reward commercial discipline over spending

By Vusala Isayeva - Azerbaijan Airlines | November 11, 2026

Azerbaijan Airlines' Vusala Isayeva argues airline technology investments can broadly be viewed through two layers, the edge and the core.... Read More

Opinion / Technology

3 themes shaping the next phase of AI in travel marketing

By C.A. Clark - Miles Partnership | November 3, 2026

C.A. Clark, Miles Partnership's VP of AI, says AI requires travel brands to be curious and take an honest look at the value they provide.... Read More

Opinion / Online

Negotiating the rapid growth cycle in travel tech

By Maria von Foerster - RightRez | October 29, 2026

RightRez CEO Maria von Foerster outlines how senior execs should respond when challenged to stretch the company beyond organic growth.... Read More

Opinion / Technology

Return on tokens: Who pays for the free travel agent?

By Eugenia Dunaeva - TravelAI | October 20, 2026

Eugenia Dunaeva, an independent director at TravelAI, argues that the money behind personal AI agents is real, but the unit economics are not.... Read More

News / Technology

How airlines are solving disruption in the AI era

By Matthew Walker - Plan3 | October 13, 2026

According to Matthew Walker, head of research and marketing at Plan3, the AI revolution is likely to evolve one use case at a time in the highly regulated airline industry.... Read More

Opinion / Technology

AI agents are having their 'Spotify moment': Why travel needs to take note

By Mario Gavira | October 2, 2026

Mario Gavira discusses Instinct, a new agent operating straight out of WhatsApp and iMessage, which he calls "the breakout surprise of the agentic era."... Read More

Opinion / Technology

As tourism races to adopt AI, the industry must hear workers’ voices

By Stroma Cole - University of Westminster | September 28, 2026

University of Westminster professor Stroma Cole argues that travel workers deserve say as AI reshapes their jobs.... Read More

Opinion / Technology

Big shifts coming to travel by 2030: Why infrastructure, not AI, decides who wins

By Mathias Lundoe Nielsen - Entravel Group | September 21, 2026

Entravel founder and CEO Mathias Lundoe Nielsen suggests that the systems beneath AI assistants will be the pivotal component in the agentic future.... Read More

Opinion / Online

The reach is rented: Why travel brands need to stop building for algorithms

By Phil Treagus-Evans - Giraffe Social | September 18, 2026

Phil Treagus-Evans, CEO and co-founder of Giraffe Social, contends that a social following built on someone else's platform is "a relationship you're renting."... Read More

Opinion / Technology

AI search is changing the marketing playbook: How can travel survive?

By Mario Gavira | September 1, 2026

Travelier CMO Mario Gavira boils AI search down to three actionable principles for travel marketers.... Read More

Opinion / Distribution

Airbnb is making us rethink what a 'direct booking' really means

By Scott Eddy | August 30, 2026

Airbnb is testing lower fees on host-shared booking links, but the reservation still runs on Airbnb, which raises harder questions about demand, trust and distribution costs.... Read More

Opinion / Technology

AI tools are becoming a single point of failure for hotels: How to reduce the risk

By Stephan Wiesener and Mike Rawson | August 17, 2026

Apaleo's Stephan Wiesener and citizenM's Mike Rawson argue that hotels need to treat AI resilience as an architectural consideration.... Read More

Opinion / Technology

TourRadar's Travis Pittman on rebuilding the company using AI

By Travis Pittman - TourRadar | August 10, 2026

TourRadar CEO and co-founder Travis Pittman outlines his experience training AI, comparing the experience to training a junior employee.... Read More

News / Technology

Meeting travel agents where they are: Why conversational chat decides agentic AI adoption

By Ami Goldenberg - Oversee | August 3, 2026

Oversee CTO and co-founder Ami Goldenberg argues that agentic AI in travel operations succeeds or fails on adoption—and what decides adoption is the interface agents touch every day.... Read More

Opinion / Online

Booking Holdings' 'connected trip' vision never materialized, and AI is the latest threat

By Mario Gavira | July 21, 2026

According to Mario Gavira, the AI wave is increasing pressure on the OTA to deliver the connected trip.... Read More

Most Popular
Latest Stories