Opinion
online tours and activities
Quartz (and others) are wrong about tours and activities: Here's why
By Douglas Quinby - Phocuswright | June 22, 2018
In March of this year, Quartz proclaimed that somebody should let Airbnb know that travelers don't like booking tours and activities online. We at Phocuswright were flattered because they cited our research as a basis for their declaration. There is just one problem. They are wrong.... Read More
Opinion | Online
Nine must-watch travel marketing trends
Nine must-watch travel marketing trends
By Monya Mandich - Expedia | June 22, 2018
Gone are the days of one-way marketing conversations, when marketers spoke at consumers and consumers didn't speak back. Now, we're engaging in meaningful two-way conversations across multiple platforms and formats.... Read More
Opinion | Online
Blockchain: Not your father’s dial-up modem
Blockchain: Not your father’s dial-up modem
By Douglas Rice - Hospitality Technology Network | June 21, 2018
A recent article reminded me of an older colleague who, sometime around 1997, told me that the internet and e-commerce would never really take off because "you always get a busy signal when you’re dialing AOL".... Read More
Opinion | Technology
grand-budapest-hotel-AI
Don't panic! Artificial intelligence will bring human touch to hotels
By Frank Reeves - Avvio | June 19, 2018
The problem with all new hotel technology, unfortunately, is that innovation gets turned into buzzwords quickly, usually in order to sell more products and services.... Read More
Opinion | Technology
google travel obsession
Google: Travel's closely watched obsession
By Douglas Quinby - Phocuswright | June 15, 2018
Google's entry into metasearch may be more than half a decade old, but it continues to be a closely watched obsession for the travel industry.... Read More
Opinion | Online
Behold a new era of digital marketing in travel
Behold a new era of digital marketing in travel
By Radoslaw Dobrolecki - RTB House | June 15, 2018
It's now time for the travel industry to adapt to newer digital marketing strategies to win over potential customers.... Read More
Opinion | Online
Debunking the impact of blockchain on hotel distribution
Debunking the impact of blockchain on hotel distribution
By Max Starkov - HEBS Digital | June 14, 2018
A recent article on the Nasdaq website claims blockchain‐based platforms “offer promising solutions” to particular areas of difficulty in the hospitality industry, including blockchain‐based hotel booking platforms. But is that really the case?... Read More
Opinion | Technology
Voice search marketing strategies
Listen up: Travel marketers need to pay attention to voice search
By Stuart Butler - Fuel | June 12, 2018
There’s a lot of coverage in the media about Google, Amazon and Apple (ok, AND Microsoft) regarding the race to dominate the voice assistant space.... Read More
News | Technology
13 mistakes that sabotage vacation rental bookings
13 mistakes that sabotage vacation rental bookings
By Kevin High - VroomRes | June 6, 2018
You work tirelessly to manage your properties. You do all the things that the so‐called “experts” tell you to do, but it just doesn’t seem to be paying off in the ways that you really want.... Read More
Opinion | Distribution
A Step in the right direction for blockchain and travel?
A Step in the right direction for blockchain and travel?
By Arnie Weissmann - Travel Weekly | June 6, 2018
Distributed ledgers via blockchain came to most people's attention as the underlying technology supporting bitcoin.... Read More
Opinion | Technology
hotels skeptical ai
Are hoteliers too skeptical of artificial intelligence?
By Klaus Kohlmayr - IDEAS | June 5, 2018
Despite the negative depictions in science fiction and widespread public concern over privacy, security and safety, artificial intelligence presents the possibility for real positive change, human advancement and competitive growth.... Read More
Opinion | Technology
How Airbnb grows its host community through online marketing
How Airbnb grows its host community through online marketing
By Tao Cui, Ye Wang and Bassel Namih - Airbnb | June 1, 2018
Which ads to buy? How much to pay for each ad? How to measure the performance of each ad? Airbnb built a marketing system to answer these questions.... Read More
Opinion | Online
Coming soon to your hotel: The integrated revenue generation team
Coming soon to your hotel: The integrated revenue generation team
By Max Starkov, HEBS Digital & Scott Dahl, Ecole Hôtelière de Lausann | May 31, 2018
The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance.... Read More
Opinion | Distribution
Security series part 4 op-ed
Travel, data security and false narratives around Facebook
By Clayton Reid - MMGY Global | May 29, 2018
The disclosure of Facebook data breaches during the U.S. presidential election has created a shudder across the marketing landscape.... Read More
Opinion | Online
Internet of Things for hotels - great, until a hacker calls
Internet of Things for hotels - great, until a hacker calls
By Dean Coclin - DigiCert | May 24, 2018
Smart devices, often referred to as the Internet of Things, offer the hospitality industry the opportunity to give guests a much richer and differentiated experience.... Read More
Opinion | Technology