Opinion
On the road to gender parity... are we there yet?
On the road to gender parity... are we there yet?
By Traci Mercer - Sabre Travel Network  | August 20, 2019
As an idealistic young woman, I was confident that, after the decades of accomplishments from women, we had proved that gender has no bearing on intelligence - yet a striking gender imbalance in business remains.... Read More
Opinion | Online
What’s next for Google’s expansion into vacation rentals?
What’s next for Google’s expansion into vacation rentals?
By James Burrows - Rentals United  | August 16, 2019
With Google entering the vacation rental market, what future developments could impact direct bookings, guest experience, customer ownership and the current ecosystem?... Read More
Opinion | Distribution
Careful what you wish for: Attribute-based selling isn't all it's cracked up to be
Careful what you wish for: Attribute-based selling isn't all it's cracked up to be
By Tim Peter - Tim Peter, Associates, & Tim Peter - Tim Peter & Associates | August 15, 2019
It doesn't seem that guests really need attribute-based selling, and it's unrealistic to assume that the model will both improve prices for guests and drive more revenue.... Read More
Opinion | Distribution
SITA aviation capacity issues and data
Will data or collaboration solve aviation's capacity crunch?
By Thomas Deillon - SITA  | August 14, 2019
SITA's Thomas Deillon analyzes how the airline industry should handle the impending capacity crunch.... Read More
Opinion | Technology
How travel marketers can capture the "momentary market"
How travel marketers can capture the "momentary market"
By Joel Davis - Mighty Social  | August 13, 2019
It wasn’t that long ago that all marketing eyes were on hyper-personalization, yet we have already shifted to an era where each individual customer has their own reality and every moment represents an opportunity for marketers to play a role in shaping it.... Read More
Opinion | Online
More than gender: Why travel tech companies need to hire diverse talent
More than gender: Why travel tech companies need to hire diverse talent
By Charlotte Lamp Davies - A Bright Approach  | August 9, 2019
Global by definition implies inclusivity and diversity - for something to be global, everyone must be allowed to participate on equal terms. Can we really describe the travel technology industry as inclusive and diverse?... Read More
Opinion | Online
Four online travel agency myths to stop believing now
Four online travel agency myths to stop believing now
By Peter O’Connor - Essec Business School  | August 8, 2019
OTAs suffer from some image problems amongst many hoteliers, often due to misconceptions or misinformation about how they work. So, let's bust some myths.... Read More
Opinion | Online
OTAs, margins and supply - lessons for tours and activities from battles elsewhere
OTAs, margins and supply - lessons for tours and activities from battles elsewhere
By Olan O’Sullivan - TrekkSoft  | August 6, 2019
Are the investments by Booking Holdings and TripAdvisor about supporting their consumer offerings rather than offering compelling solutions for operators to run their businesses?... Read More
Opinion | Distribution
To self-book or not to self-book - that is the business travel question
To self-book or not to self-book - that is the business travel question
By Mike Baker - Lola  | August 5, 2019
A study reveals that frequent business travelers feel they’re wasting time booking their own travel AND wasting time having someone else book it for them.... Read More
Opinion | Online
Threatless: Why the OTA-tech alignments in activities aren’t a big deal
Threatless: Why the OTA-tech alignments in activities aren’t a big deal
By Douglas Quinby - Arival  | August 5, 2019
These developments may only pertain to a few thousand operator customers across these systems that also use these OTAs. And really only a smaller few that closely follow the industry politics across the tech and distribution sector.... Read More
Opinion | Distribution
Suppliers, beware: A threat lurks in tours and activities distribution
Suppliers, beware: A threat lurks in tours and activities distribution
By Tao Tao - GetYourGuide  | August 1, 2019
There is a growing threat to the future of tours and activities: the loss of independence in reservation systems, thanks to acquisitions by TripAdvisor and Booking Holdings. At GetYourGuide, we don’t think this is healthy for the ecosystem in the long-term.... Read More
Opinion | Distribution
NDC Check, part 2: Next-gen airline distribution could be ready to fly
NDC Check, part 2: Next-gen airline distribution could be ready to fly
By Philippe Der Arslanian - Answair  | July 31, 2019
Transformation, Proven ROI and Push-and-pull are the three drivers that are fully interrelated and need to be addressed simultaneously by airlines.... Read More
Opinion | Distribution
The true cost of not protecting customer data in travel
The true cost of not protecting customer data in travel
By Peter Matthews - Nucleus  | July 30, 2019
If data breaches can happen to some of the biggest players in the business, whose cyber security budgets dwarf most businesses, how exposed are smaller groups and individual hotels?... Read More
Opinion | Technology
NDC check, part 1: Is next-gen airline distribution taxiing or taking off?
NDC check, part 1: Is next-gen airline distribution taxiing or taking off?
By Philippe Der Arslanian - Answair  | July 26, 2019
Despite the ineluctable NDC promise carried aggressively by the leading airlines, others seem to be adopting a wait-and-see approach.... Read More
Opinion | Distribution
Being your own boss - the importance of web content for tour and activity providers
Being your own boss - the importance of web content for tour and activity providers
By Chris Torres - Tourism Marketing Agency  | July 19, 2019
If you run a tour or activity company in 2019, you cannot succeed without a high‐performing website.... Read More
Opinion | Online