In March of this year, Quartz proclaimed that somebody should let Airbnb know that travelers don't like booking tours and activities online. We at Phocuswright were flattered because they cited our research as a basis for their declaration. There is just one problem. They are wrong.... Read More

Gone are the days of one-way marketing conversations, when marketers spoke at consumers and consumers didn't speak back. Now, we're engaging in meaningful two-way conversations across multiple platforms and formats.... Read More

A recent article reminded me of an older colleague who, sometime around 1997, told me that the internet and e-commerce would never really take off because "you always get a busy signal when you’re dialing AOL".... Read More

The problem with all new hotel technology, unfortunately, is that innovation gets turned into buzzwords quickly, usually in order to sell more products and services.... Read More

Google's entry into metasearch may be more than half a decade old, but it continues to be a closely watched obsession for the travel industry.... Read More

It's now time for the travel industry to adapt to newer digital marketing strategies to win over potential customers.... Read More

A recent article on the Nasdaq website claims blockchain‐based platforms “offer promising solutions” to particular areas of difficulty in the hospitality industry, including blockchain‐based hotel booking platforms. But is that really the case?... Read More

There’s a lot of coverage in the media about Google, Amazon and Apple (ok, AND Microsoft) regarding the race to dominate the voice assistant space.... Read More

You work tirelessly to manage your properties. You do all the things that the so‐called “experts” tell you to do, but it just doesn’t seem to be paying off in the ways that you really want.... Read More

Distributed ledgers via blockchain came to most people's attention as the underlying technology supporting bitcoin.... Read More

Despite the negative depictions in science fiction and widespread public concern over privacy, security and safety, artificial intelligence presents the possibility for real positive change, human advancement and competitive growth.... Read More

Which ads to buy? How much to pay for each ad? How to measure the performance of each ad? Airbnb built a marketing system to answer these questions.... Read More

The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance.... Read More

The disclosure of Facebook data breaches during the U.S. presidential election has created a shudder across the marketing landscape.... Read More

Smart devices, often referred to as the Internet of Things, offer the hospitality industry the opportunity to give guests a much richer and differentiated experience.... Read More