Opinion
travel-coronavirus-mask-sounding-off-h1
Sounding Off: The first six months of PhocusWire's weekly editorials in 2020
By PhocusWire | July 3, 2020
The first few weeks of 2020 gave us little indication as to how the rest of the first half of the year would eventually unravel.... Read More
Interview | Online
Can virtual reality help tourism destinations recover from COVID-19?
Can virtual reality help tourism destinations recover from COVID-19?
By Dr. Natasha Moorhouse - Manchester Metropolitan University | July 2, 2020
People may need extra encouragement to travel again, and one promising way to do this is through novel immersive technology experiences.... Read More
Opinion | Technology
Amid COVID-19, travel brands must ask: How will people get there?
Amid COVID-19, travel brands must ask: How will people get there?
By Rod Bishop - Jayride Group | July 1, 2020
Jayride Group co-founder Rod Bishop says travel companies should not overlook the importance of providing safe, secure ground transportation for customers.... Read More
Opinion | Online
For travel, Google’s ad credit program is a joke
For travel, Google’s ad credit program is a joke
By Douglas Quinby - Arival | June 23, 2020
The impact of Google's coronavirus-led relief package for operators of tours, activities and attractions is laughable, yet completely unfunny. ... Read More
Opinion | Online
google-advertising-tech
What an antitrust case against Google could mean for travel
By Mario Gavira | June 19, 2020
Evidence suggests the U.S. Department of Justice will soon file an antitrust lawsuit against Google that will most likely target the ad technology used to buy, sell and serve online and mobile display advertising.... Read More
Opinion | Online
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Recovery of retailing… or retail to recovery?
By Eric Lanier - Travelport | June 18, 2020
Systems created to enable a personalized travel shopping experience are now being used to address consumer concerns about travel due to COVID-19.... Read More
Opinion | Distribution
rentals united chinese travelers
Attracting Chinese travelers to the short-term rental market
By James Burrows - Rentals United | June 15, 2020
A look at how to attract Chinese travelers and how Trip.com will play an essential role in the post-pandemic environment.... Read More
Opinion | Distribution
destination-egypt-coronavirus
Destination marketing is not just about the recovery - it's now a long game
By Bruce Lahood - ICF Next | June 10, 2020
The traveler of the future will be more cautious and more mindful of the adventure they are about to embark upon. But this has huge implications for marketing a destination.... Read More
Opinion | Online
A letter to the travel industry: The imperative of inclusion
A letter to the travel industry: The imperative of inclusion
By Lauren von Stackelberg - Expedia Group | June 9, 2020
The travel industry must face the realities of how we treat each other, how our policies, practices and systems benefit few and disadvantage many, how and why our biases show up and how we can use our privilege and influence to support others.... Read More
Opinion | Online
When will corporate airline travel spend return to normal?
When will corporate airline travel spend return to normal?
By James Filsinger - Coupa | June 8, 2020
Getting back to “normal” - that is, the level of travel bookings seen in early 2020 - may be years away.... Read More
Opinion | Distribution
Rebuilding demand requires every part of the travel industry to play a role
Rebuilding demand requires every part of the travel industry to play a role
By Tom O'Toole - Kellogg School of Management | June 5, 2020
The travel industry as a whole and individual companies are now turning attention to the marketing initiatives that will be most effective. How can they all collaborate and innovate here?... Read More
Opinion | Online
Like it or not, the fate of your hotel is in the hands of OTAs
Like it or not, the fate of your hotel is in the hands of OTAs
By Dori Stein - Fornova | June 3, 2020
Here’s why OTAs will provide a key source of near-term bookings and what hoteliers can do to ensure they’re capitalizing on the right opportunities.... Read More
Opinion | Distribution
How tourism marketers can boost content visibility
How tourism marketers can boost content visibility
By Rachel-Jean Firchau - Nativo | June 1, 2020
Here's how DMOs can implement holistic content strategies that go beyond their owned websites to better connect with travelers looking for safe, local getaways.... Read More
News | Online
Sounding Off: What role does the industry play in right vs. wrong?
Sounding Off: What role does the industry play in right vs. wrong?
By PhocusWire | May 29, 2020
If this incredibly turbulent period in the history of the travel industry ends without a collective realization that everyone can do their bit and show leadership across a wide range of issues, then it will be a wasted opportunity.... Read More
Interview | Online
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Possible futures for a post-pandemic travel industry, part 4
By Mario Gavira | May 29, 2020
Post-crisis tourism will have certain similarities to society 200 years before: a two-tier world where only the upper classes were able to travel internationally to experience new places firsthand. Many others will just go online.... Read More
Opinion | Online
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