Opinion
How Instagram breathed new life into destination marketing
How Instagram breathed new life into destination marketing
By Richard Black - Sojern  | June 21, 2019
A few years ago, DMOs where just dipping their toe in the digital advertising water. Now, there's no stopping them as Instagram illustrates its huge opportunity for marketers.... Read More
Opinion | Online
Industry innovation: Insider perspectives on how to make tourism better
Industry innovation: Insider perspectives on how to make tourism better
By Voyager HQ  | June 20, 2019
The in-destination segment - worth an estimated $150 billion - continues to capture its fair share of attention in the broader travel industry. But it is evolving fast.... Read More
Opinion | Online
The evolution of the user experience in online business travel
The evolution of the user experience in online business travel
By Simon Carmouche - PredictX  | June 19, 2019
It feels like the industry is finally getting around to giving some long-overdue attention to the relative quality of the user experience of booking and trip itinerary management. Maybe not?... Read More
Opinion | Online
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The A-to-Gen Z of travel loyalty
By Craig Brennan - SwitchFly  | June 14, 2019
The next generation of consumers don’t want one-size-fits-all rewards. They want to be recognized as individuals and they want rewards that are relevant to their needs and to their travel journey.... Read More
Opinion | Online
Will sightseeing buses be first to globally scale with autonomous vehicles?
Will sightseeing buses be first to globally scale with autonomous vehicles?
By Alex Bainbridge - Autoura  | June 12, 2019
Robo-taxis are a fool's errand. Instead, delivering experiences such as sightseeing via autonomous vehicle makes for a better near-term strategy.... Read More
Opinion | Technology
What happens to rate parity when Airbnb is an online travel agency?
What happens to rate parity when Airbnb is an online travel agency?
By Gino Engels - OTA Insight  | June 11, 2019
As lines blur between platform and provider, there are some real questions around rate parity and price competitiveness in this brave new world.... Read More
Opinion | Online
voyager hq travel disruption summit aviation roundtable
Aviation innovation: Insider perspectives on where the industry goes next
By Voyager HQ  | June 10, 2019
Voyager HQ asked individual table moderators from this year’s summit to share some of the most compelling conversations and useful tidbits from their tables and from the day as a whole.... Read More
Opinion | Technology
Collaboration, not competition, can make the travel industry a digital leader
Collaboration, not competition, can make the travel industry a digital leader
By Rom Hendler - InnoVel  | June 7, 2019
Travel, intangible and evolving, is a perfect example of a product particularly vulnerable to marketing myopia. So we should fix it, as an industry together.... Read More
Opinion | Technology
operto hardware
IoT, asset management and transforming the short-term rental experience
By Michael Driedger - Operto  | June 5, 2019
One of the greatest challenges for the international vacation and short-term rental industry today is providing a product with the level of consistency and standardization that guests increasingly expect.... Read More
Opinion | Technology
hotel-attribute-systems
Rethinking hotel distribution with attribute-based selling
By Simone Puorto - Simone Puorto Consulting  | June 4, 2019
How the development of systems to offer room attributes might impact distribution.... Read More
Opinion | Distribution
Welcome to a new era for online travel, where any brand can get left behind
Welcome to a new era for online travel, where any brand can get left behind
By Jeff Katz - Journera  | May 31, 2019
We spent the last two decades in the Transaction Era - making it easier to find and book the elements of a trip. But we are now entering the Experience Era.... Read More
Opinion | Online
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How payment tech could revolutionize travel brands in Latin America
By Howard Blankenship - CellPoint Mobile  | May 31, 2019
Have fintech and alternative forms of payment had an effect on the travel sector in Latin America? The short answer is yes; in fact, the impact is significant.... Read More
Opinion | Technology
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Why a fail fast mentality is key to tech innovation in business travel
By Frédéric Stark - KDS  | May 23, 2019
Regardless of size, as an industry, we need to be able to try new things and at times, to test ideas and accept that they might fail, until we finally succeed.... Read More
Opinion | Technology
How Google helped unpack the stress from modern travel
How Google helped unpack the stress from modern travel
By Finnbar Cornwall, Google UK  | May 15, 2019
Working with Hostelworld, which offers backpackers access to tens of thousands of lodgings around the globe, Google has been assessing the challenges that come with modern travel.... Read More
Opinion | Online
Listen up: How active listening can open doors to career growth
Listen up: How active listening can open doors to career growth
By Colleen Coulter - Facebook  | May 10, 2019
At its core, active listening is simply paying closer attention. Sounds straightforward, but in today’s world of distractions it’s easy to get lost in your own thoughts.... Read More
Opinion | Technology