Opinion
email-marketing-transactions-travel-2
Transactional emails in travel: The good, the bad and the ugly
By Matt Harris - Dyspatch  | April 19, 2019
Once consumers have booked a trip, the likelihood of receiving a really bad transactional email at some point between booking and departure is far too high. ... Read More
Opinion | Online
PwC opinion IoT for hospitality
Why IoT is the “smart” solution for the hospitality industry
By Rob Mesirow and Jennie Blumenthal – PwC  | April 18, 2019
IoT solutions can provide many benefits for the hospitality industry, including more efficient asset tracking and utilization, lowered energy costs and a better experience for guests.  ... Read More
Opinion | Technology
business-travel-startup-unicorn-2
Can startup unicorns fly in business travel?
By Jill Palmer - Click Travel  | April 16, 2019
An influx of businesses describe themselves as fundamentally changing the model of business travel - and raising a lot of capital to do so. But should we look beyond the "unicorn" hype?... Read More
Opinion | Startups
Empowerment… or what it is like to be a young leader in travel
Empowerment… or what it is like to be a young leader in travel
By Aurélie Krau - Festive Road  | April 16, 2019
I’m a millennial – and proud to be! Being a Young Leader in Travel in these digital times is an amazing asset.... Read More
Opinion | Online
Sojern opinion visual storytelling tips
Why travel marketers are embracing visual storytelling
By Stephen Taylor - Sojern  | April 11, 2019
Visual storytelling is evolving and serves as an important and effective strategy for digital marketers in travel.... Read More
Opinion | Online
Berger Volara on Alexa mistakes
Lessons learned from a failed Amazon Alexa deployment
By David Berger - Volara  | April 10, 2019
The success of Amazon Alexa for hospitality depends largely on how it is deployed, argues Volara CEO David Berger.... Read More
Opinion | Technology
marketing buzzwords in travel
Marketing buzzwords are powerful ... if you know the customer
By Matt Walker - LikeWhere  | April 10, 2019
"Local," "experience," "platform," "storytelling" - many words in travel marketing are ceasing to communicate value both internally and to the customer.... Read More
Opinion | Online
Get chatting: Preparing hotels (and travelers) for automated messaging
Get chatting: Preparing hotels (and travelers) for automated messaging
By Aleksei Udachny - ReviewPro  | April 5, 2019
To keep up with expectations, hoteliers are learning to embrace certain forms of automated messaging (and discovering other ways it can benefit them and guests).... Read More
Opinion | Technology
customer data platform hype
Customer data platforms in travel: Worthy of the hype?
By Valerio Fuschini - Carlson Wagonlit Travel  | April 4, 2019
With the increasing competition for customers, TMCs are crying out for cross-functional windows into traveler data, but are customer data platforms the answer?... Read More
Opinion | Technology
How smaller travel brands can ride the personalization wave
How smaller travel brands can ride the personalization wave
By Matt Langie - Adara  | April 2, 2019
Personalization is great for a global airline, or even a regional cruise line. For most smaller travel brands, even regular personalization can seem out of reach. ... Read More
Opinion | Technology
standards-technology-experiences-2
It's time to decide - standardize technology in activities, or not?
By Stephen Joyce - Rezgo  | April 1, 2019
The sector is perhaps too far down the path with connectivity to be saved by standards, but a focused effort by both the supply and demand side of the sector can prevent some of the associated pain.... Read More
Opinion | Technology
Dear, airlines - are you new distribution compatible?
Dear, airlines - are you new distribution compatible?
By Ian Heywood - Travelport  | April 1, 2019
The 16.1 standard for NDC will only get you so far. You can just about book an airline seat with it. But not much else. So it is not much use to anybody. ... Read More
Opinion | Distribution
Tours take center stage in traveler planning, spend and experience
Tours take center stage in traveler planning, spend and experience
By Anne Failing - Arival  | March 29, 2019
A research study was undertaken to determine key trends and drivers around tour takers’ needs and behavior and to identify the primary factors shaping the evolution of tours and touring.... Read More
Opinion | Online
Airlines missing millions group air
Airlines leave millions in profit on the table - and they don’t even know it
By Kenny Totten - Bacarai  | March 28, 2019
Nearly all group airfare is still sold offline, in a labor- and time-intensive fashion. Innovation will improve the customer experience and bring in more revenue for airlines.... Read More
Opinion | Distribution
Women's Leadership: Out with soft skills, in with strategic skills
Women's Leadership: Out with soft skills, in with strategic skills
By Kirsteene Phelan - Rome2Rio  | March 26, 2019
The use of terms like "soft skills" in business is a disservice to all in online travel, particularly to women. Here's why it's time to redefine the skill set.... Read More
Opinion | Online