Opinion

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Opinion / Online
Four ways virtual cards help drive travel's digital transformation
By David Wood - Conferma Pay | December 1, 2022
Virtual cards are starting to be used in versatile new ways as the wider industry finds innovative solutions to improve the experience for the traveler on the ground.... Read More
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Opinion / Technology
12 reasons travel should care about autonomous vehicles
By Alex Bainbridge - Autoura | November 29, 2022
Autoura CEO Alex Bainbridge explains why the airline, hotel, experiences and travel retail sectors should care about autonomous vehicles... Read More
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Opinion / Online
2023 trends in hospitality from a road warrior’s perspective
By Klaus Kohlmayr - IDeaS | November 22, 2022
While the last few years have been difficult, the road ahead is littered with uncertainty.... Read More
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Opinion / Online
5 ways to recession-proof a short-term rental business
By Mark Simpson - Boostly | November 21, 2022
While a recession doesn’t necessarily mean your business is doomed, it does pay to have a survival strategy in place.... Read More
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Opinion / Online
How experiences will drive trip planning in 3 charts
By Douglas Quinby - Arival | November 15, 2022
The shift in demand toward experiences will reshape how and when consumers plan and purchase their travel.... Read More
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Opinion / Online
Are women in the workforce facing extinction?
By Traci Mercer - Sabre Corporation | November 8, 2022
Women’s jobs were twice as vulnerable to being cut than men’s during the pandemic.... Read More
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Opinion / Technology
How hotels can foster human connection through tech
By Georgine Muntz - Visual Matrix | November 1, 2022
In the race to create “the single best platform,” a funny thing happened: The human element crept back into innovation.... Read More
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Opinion / Technology
Could NFTs for hospitality come back to bite us?
By Fred Bean - HotelPORT | October 25, 2022
Big brands across travel are exploring use cases for NFTs, but careful consideration and caution may be needed for successful implementation.   ... Read More
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Opinion / Online
How destinations can help travelers live their values
By Richard Black - Sojern | October 21, 2022
In today’s market, travelers are no longer willing to compromise their beliefs, which means destinations must prioritize diversity and inclusion to create the right reputation and win travel bookings.... Read More
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Opinion / Online
Why airlines need to understand anonymous users
By Andy Owen Jones - BD4 | October 17, 2022
Connecting on a personal level with users you don’t know is an opportunity for business growth.... Read More
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Opinion / Technology
How hotels can use tech to turbocharge their reputation
By Róisín O'Keeffe - P3 | October 11, 2022
A seamless and personalized digital experience can help hotels build brand value.... Read More
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Opinion / Distribution
How tours and attractions can effectively serve high demand
By Matthias Wirz - BookingKit | October 10, 2022
Visitor management tools can be put to use for a positive purpose - if operators can change their mindset.... Read More
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Opinion / Online
How travel brands can boost their “loyalty dividend”
By Emily Weiss & Liselotte De Maar - Accenture | October 5, 2022
Accenture offers tips for travel companies on how to ensure their loyalty programs are relevant, valuable and profitable.  ... Read More
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Opinion / Technology
Four scenarios for the future of travel
By Wolfgang Krips - Amadeus | October 4, 2022
Amadeus presents four potential macroeconomic scenarios and what they might mean for the travel industry going forward.... Read More
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Opinion / Distribution
The potential of connectivity standards for experiences
By Stephen Joyce - Holibob | September 26, 2022
A new non-profit association, OCTO, wants to enable reservation and ticketing system providers and tour, activity and attraction ticket resellers to connect their systems for more efficient distribution.... Read More