Opinion

University of Westminster professor Stroma Cole argues that travel workers deserve say as AI reshapes their jobs.... Read More

Entravel founder and CEO Mathias Lundoe Nielsen suggests that the systems beneath AI assistants will be the pivotal component in the agentic future.... Read More

Phil Treagus-Evans, CEO and co-founder of Giraffe Social, contends that a social following built on someone else's platform is "a relationship you're renting."... Read More

Travelier CMO Mario Gavira boils AI search down to three actionable principles for travel marketers.... Read More

Airbnb is testing lower fees on host-shared booking links, but the reservation still runs on Airbnb, which raises harder questions about demand, trust and distribution costs.... Read More

Apaleo's Stephan Wiesener and citizenM's Mike Rawson argue that hotels need to treat AI resilience as an architectural consideration.... Read More

TourRadar CEO and co-founder Travis Pittman outlines his experience training AI, comparing the experience to training a junior employee.... Read More

Oversee CTO and co-founder Ami Goldenberg argues that agentic AI in travel operations succeeds or fails on adoption—and what decides adoption is the interface agents touch every day.... Read More

According to Mario Gavira, the AI wave is increasing pressure on the OTA to deliver the connected trip.... Read More

Conduit CEO Cole Rubin outlines the next steps for hospitality operators as AI agents assume more responsibility.... Read More

Alex Levin, founding partner at L+R, argues that wearable artificial intelligence will replace mobile apps as the primary interface for travel, requiring the industry to rethink its technology infrastructure.... Read More

Fred Bean, founder and CEO of HotelPORT, argues that AI search rewards data accuracy and consistency—not AI SEO tactics or technical shortcuts.... Read More

Tong Yin, founder and CEO of InsightBridge Global, argues that most hotel revenue management systems are built on outdated assumptions and must evolve into adaptive, human-in-the-loop platforms that learn from operator expertise and changing market signals.... Read More

Boštjan Koželj argues that hotels risk missing the next wave of AI-driven distribution because many still lack the machine-readable infrastructure needed to compete in emerging channels.... Read More

Jamie Lane, chief economist for AirDNA, explores how AI could reshape travel demand, distribution and industry economics.... Read More