As an idealistic young woman, I was confident that, after the decades of accomplishments from women, we had proved that gender has no bearing on intelligence - yet a striking gender imbalance in business remains.... Read More

With Google entering the vacation rental market, what future developments could impact direct bookings, guest experience, customer ownership and the current ecosystem?... Read More

It doesn't seem that guests really need attribute-based selling, and it's unrealistic to assume that the model will both improve prices for guests and drive more revenue.... Read More

SITA's Thomas Deillon analyzes how the airline industry should handle the impending capacity crunch.... Read More

It wasn’t that long ago that all marketing eyes were on hyper-personalization, yet we have already shifted to an era where each individual customer has their own reality and every moment represents an opportunity for marketers to play a role in shaping it.... Read More

Global by definition implies inclusivity and diversity - for something to be global, everyone must be allowed to participate on equal terms. Can we really describe the travel technology industry as inclusive and diverse?... Read More

OTAs suffer from some image problems amongst many hoteliers, often due to misconceptions or misinformation about how they work. So, let's bust some myths.... Read More

Are the investments by Booking Holdings and TripAdvisor about supporting their consumer offerings rather than offering compelling solutions for operators to run their businesses?... Read More

A study reveals that frequent business travelers feel they’re wasting time booking their own travel AND wasting time having someone else book it for them.... Read More

These developments may only pertain to a few thousand operator customers across these systems that also use these OTAs. And really only a smaller few that closely follow the industry politics across the tech and distribution sector.... Read More

There is a growing threat to the future of tours and activities: the loss of independence in reservation systems, thanks to acquisitions by TripAdvisor and Booking Holdings. At GetYourGuide, we don’t think this is healthy for the ecosystem in the long-term.... Read More

Transformation, Proven ROI and Push-and-pull are the three drivers that are fully interrelated and need to be addressed simultaneously by airlines.... Read More

If data breaches can happen to some of the biggest players in the business, whose cyber security budgets dwarf most businesses, how exposed are smaller groups and individual hotels?... Read More

Despite the ineluctable NDC promise carried aggressively by the leading airlines, others seem to be adopting a wait-and-see approach.... Read More

If you run a tour or activity company in 2019, you cannot succeed without a high‐performing website.... Read More