Opinion
hotel-distribution-thomas-cook
Surviving Thomas Cook: Damage to hotel ecosystem shows distribution mix is vital anywhere
By Douglas Green - Duetto  | October 17, 2019
For those hotels now in the eye of the Thomas Cook storm, better days could lie ahead if they get more strategic with their channel distribution.... Read More
Opinion | Distribution
Future proof, defined: 10 things to look for when considering new hotel tech
Future proof, defined: 10 things to look for when considering new hotel tech
By David Berger - Volara  | October 16, 2019
In the hotel industry, where cost often drives decisions over value, the term "future proof" is often heard, yet equally often ignored. ... Read More
Opinion | Technology
SME-travel-startups-thomas-cook
Thomas Cook - Tech lessons for small travel businesses from the fall of a giant
By George Dumitru - WBE.travel  | October 15, 2019
The reasons for Thomas Cook’s collapse will become clearer over time, but for now here are some of its issues which should provide SMEs with some talking points for the boardroom and water cooler alike.... Read More
Opinion | Technology
Sounding Off: Big opportunities for travel startups must carry a warning
Sounding Off: Big opportunities for travel startups must carry a warning
By PhocusWire | October 11, 2019
Dangling the glories of others in front of startups is a powerful, motivating force for any new business. Yet it must be tempered with ensuring a founder's feet are kept firmly on the ground.... Read More
Interview | Startups
age of convergence
Travel brands, take note: The Age of Convergence is here
By Klaus Kohlmayr - IDeaS  | October 11, 2019
The Age of Convergence isn’t a pie‐in‐the‐sky idea or something that may happen in the future. Convergence is already happening every day, and it’s a part of our daily lives, even if we can’t see it.... Read More
Opinion | Technology
When it comes to LiDAR and the opportunities in travel, Elon Musk is wrong
When it comes to LiDAR and the opportunities in travel, Elon Musk is wrong
By Sam Kamel - iinside  | October 9, 2019
Rather than dramatically ringing the death knell for LiDAR, Musk's comments earlier this year merely underscore the fact that LiDAR has an awareness issue, no pun intended.... Read More
Opinion | Technology
The influencer marketing metrics travel brands are missing
The influencer marketing metrics travel brands are missing
By Rachel Jean-Firchau - Nativo  | October 4, 2019
Influencers aren’t publishers, they’re people. While they might have incredible reach, most are focused on awareness and storytelling, not on driving bookings or conversions.... Read More
Opinion | Online
Consolidation to come in technology for tours and activities
Consolidation to come in technology for tours and activities
By Douglas Quinby - Arival  | October 2, 2019
Scores of overlooked companies are laying the essential plumbing to wire up travel’s third-largest and most fragmented sector.... Read More
Opinion | Technology
womens leadership road without map
For women in travel, the path to leadership is often a road without a map
By Cara Whitehill - Traxo  | October 2, 2019
Graham Greene, the famous British writer and MI6 agent, wrote a fascinating and hilarious travelogue about his monthlong trek through the wilds of Liberia, in coastal West Africa, called Journey Without Maps.... Read More
Opinion | Online
CrowdRiff op ed AI for DMOs
What a trip: How DMOs can leverage the power of AI
By Amrita Gurney - CrowdRiff  | September 30, 2019
Artificial intelligence can help destination marketers deliver a more personalized experience to visitors.... Read More
Opinion | Technology
Sounding Off: Embrace digital disruption, or suffer a fate like Thomas Cook
Sounding Off: Embrace digital disruption, or suffer a fate like Thomas Cook
By PhocusWire | September 27, 2019
Thomas Cook's demise will eventually be seen as one of the biggest illustrations in the history of the industry that a strategy that doesn't recognize change will never work.... Read More
Interview | Online
What the travel sector can learn from the demise of Thomas Cook
What the travel sector can learn from the demise of Thomas Cook
By Sooho Choi - Publicis Sapient  | September 26, 2019
Unlike the leading OTAs or the low-cost airlines whose business models necessitated digital capability to reduce cost, Thomas Cook was unable to find the omnichannel strategy that represented mass consumerism in 2019.... Read More
Opinion | Online
Wholesale changes in distribution: Marriott and Expedia in the spotlight, Amoma in the deadpool
Wholesale changes in distribution: Marriott and Expedia in the spotlight, Amoma in the deadpool
By Gino Engels - OTA Insight  | September 25, 2019
Since rate disparity has a significant impact on profitability for hotels, the demise of a channel with a negative parity history is noteworthy.... Read More
Opinion | Distribution
Sounding Off: A new travel sheriff is needed but will be hard to find
Sounding Off: A new travel sheriff is needed but will be hard to find
By PhocusWire | September 20, 2019
It won't be easy bringing every element of the industry together to take a tech-led approach to sustainability and other issues in destinations.... Read More
Interview | Technology
What’s good for millennial travelers is good for all generations
What’s good for millennial travelers is good for all generations
By Matt Walker - LikeWhere  | September 18, 2019
The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts. ... Read More
Opinion | Online