The first few weeks of 2020 gave us little indication as to how the rest of the first half of the year would eventually unravel.... Read More

People may need extra encouragement to travel again, and one promising way to do this is through novel immersive technology experiences.... Read More

Jayride Group co-founder Rod Bishop says travel companies should not overlook the importance of providing safe, secure ground transportation for customers.... Read More

The impact of Google's coronavirus-led relief package for operators of tours, activities and attractions is laughable, yet completely unfunny. ... Read More

Evidence suggests the U.S. Department of Justice will soon file an antitrust lawsuit against Google that will most likely target the ad technology used to buy, sell and serve online and mobile display advertising.... Read More

Systems created to enable a personalized travel shopping experience are now being used to address consumer concerns about travel due to COVID-19.... Read More

A look at how to attract Chinese travelers and how Trip.com will play an essential role in the post-pandemic environment.... Read More

The traveler of the future will be more cautious and more mindful of the adventure they are about to embark upon. But this has huge implications for marketing a destination.... Read More

The travel industry must face the realities of how we treat each other, how our policies, practices and systems benefit few and disadvantage many, how and why our biases show up and how we can use our privilege and influence to support others.... Read More

Getting back to “normal” - that is, the level of travel bookings seen in early 2020 - may be years away.... Read More

The travel industry as a whole and individual companies are now turning attention to the marketing initiatives that will be most effective. How can they all collaborate and innovate here?... Read More

Here’s why OTAs will provide a key source of near-term bookings and what hoteliers can do to ensure they’re capitalizing on the right opportunities.... Read More

Here's how DMOs can implement holistic content strategies that go beyond their owned websites to better connect with travelers looking for safe, local getaways.... Read More

If this incredibly turbulent period in the history of the travel industry ends without a collective realization that everyone can do their bit and show leadership across a wide range of issues, then it will be a wasted opportunity.... Read More

Post-crisis tourism will have certain similarities to society 200 years before: a two-tier world where only the upper classes were able to travel internationally to experience new places firsthand. Many others will just go online.... Read More