Opinion
Opinion future AI in travel
Sentiment versus sentient: Taking conversational AI further in travel
By Madhusudan Mathihalli - Passage AI | December 12, 2018
Artificial intelligence applications that are currently being used in the travel and hospitality industries boast a myriad of benefits - from booking flights and hotels to organizing a traveler’s itinerary or suggesting places to visit - all through the platform of your choice. ... Read More
Opinion | Technology
2019 predictions sojern
Dwindling blockchain hype, the stagnation of voice and more travel tech predictions for 2019
By Stephen Taylor - Sojern | December 11, 2018
It’s easy to overestimate or underestimate the impact that any single issue will have on travel businesses next year. Given all of this, here are my top predictions for the travel industry in 2019.... Read More
Opinion | Online
I was a senior VP of technology at Starwood - here’s my take on the guest data breach
I was a senior VP of technology at Starwood - here’s my take on the guest data breach
By Israel del Rio - Quilmach | December 10, 2018
Reports on the Marriott guest data breach have suggested the most probable cause was a result of the technology platform deployed by Starwood under the name “Valhalla.” ... Read More
Opinion | Technology
Will Marriott data breach herald the death of personalization?
Will Marriott data breach herald the death of personalization?
By Greg Abbott - DataArt | December 5, 2018
This analysis could be titled in a number of ways, each with a lean towards what was disclosed by Marriott last week when it emerged some 500 million guest accounts had been hacked.... Read More
Opinion | Technology
Amid hotel distribution wars, Google will be the last site standing
Amid hotel distribution wars, Google will be the last site standing
By Marco Benvenuti - Duetto | December 4, 2018
In an ideal situation for hotels, travelers looking for overnight accommodations would just come directly to them - by walking into the lobby, calling a 1‐800 number or visiting the hotel’s website. ... Read More
Opinion | Distribution
Marriott data breach - a mess that is only starting to unravel
Marriott data breach - a mess that is only starting to unravel
By Gates Marshall - CompliancePoint | November 30, 2018
Businesses and consumers continue to discuss privacy regulations and legislation on a regular basis, especially in the travel industry.... Read More
Opinion | Technology
Service or experience economy: What’s your business?
Service or experience economy: What’s your business?
By Matt Walker - LikeWhere | November 28, 2018
Over the course of 2018, there have been forecasts that the travel industry is entering a new economy that wraps itself around what the business is trying to do.... Read More
News | Online
Building digital communities at the OTA, hotel and city levels
Building digital communities at the OTA, hotel and city levels
By Andy McNulty - Touch Stay | November 12, 2018
Technology is at its most powerful when it enables a targeted, human recommendation, and there are several brands that seem to be getting the combination right and are building digital communities around content, knowledge and experiences.... Read More
Opinion | Online
How engaging the silent traveler can improve the customer experience
How engaging the silent traveler can improve the customer experience
By Russ Pedder - Rant & Rave | November 8, 2018
To target the silent traveler, brands need to encourage and empower customers to share honest, real-time feedback. To do this, brands should ensure it’s easy for customers to leave feedback, in their own words, and on their channel of choice.... Read More
Opinion | Online
hotel personalization websites
The six principles of personalization for hotel websites
By Frank Reeves - Avvio | November 6, 2018
To assist hoteliers and accommodation providers in building personalization into their websites, here are six key principles to follow.... Read More
Opinion | Distribution
The story of Hipmunk: How the metasearch engine turned "suckage" into success
The story of Hipmunk: How the metasearch engine turned "suckage" into success
By Adam Goldstein - Hipmunk | October 31, 2018
When we started Hipmunk in 2010, we were trying to solve a problem we faced firsthand: the agony of searching and booking travel.... Read More
Opinion | Online
The good - and bad - of Trivago's hotel metasearch model
The good - and bad - of Trivago's hotel metasearch model
By Jacopo Rita - Bookassist | October 31, 2018
According to recent industry buzz and rumors, Trivago has seen better times. Hardly a month (or even a week!) goes past by without an article or press release highlighting even more trouble for the metasearch site.... Read More
Opinion | Online
It's the end of the hotel metasearch model as we know it
It's the end of the hotel metasearch model as we know it
By Max Starkov - HEBS Digital | October 30, 2018
The very promise to compare rates on hundreds of sites for the same hotel is what makes hotel metasearch inherently flawed.... Read More
Opinion | Online
Costly Facebook advertising mistakes that travel brands should avoid
Costly Facebook advertising mistakes that travel brands should avoid
By Volkan Cagsal - Adphorus | October 24, 2018
Advertisers are obsessed with Facebook and with good reason. The growth in ad dollars flowing into the platform is still accelerating reaching nearly $33 billion in 2018.... Read More
Opinion | Online
google-brand-protection-hotel-2
How hotels can manage brand protection changes on Google
By Marta Lopez - Mirai | October 23, 2018
A few days ago, Google informed users that it will change the brand-protection policy on its text adverts on Google Ads (what used to be known as AdWords).... Read More
Opinion | Online