Opinion
Sounding Off: The travel management landscape had to change
Sounding Off: The travel management landscape had to change
By PhocusWire | May 7, 2021
Two significant deals in business travel this week are an indication of where that sector currently finds itself - taking a few chances and capitalizing on the digitalization of the travel industry. ... Read More
Interview | Online
Debunking myths around hotel lobby kiosks
Debunking myths around hotel lobby kiosks
By Branigan Mulcahy - Virdee | May 7, 2021
Kiosks serve an important role in the hotel lobby today and will continue to do so even after COVID issues subside.... Read More
Opinion | Technology
tours-activities-benefit-from-covid
How tours and activities businesses can benefit from the COVID crash
By Yiannis Maglaras - Ticknovate | May 4, 2021
What we’ve learned from past crises is that businesses adapt, and often the successful ones create a new blueprint of doing things.... Read More
Opinion | Online
tod-opinion-safe-air-travel
How testing, transparency and technology can reduce COVID risk in air travel
By Timothy O'Neil-Dunne - 777 Partners | May 3, 2021
For a safe flying environment to exist, we must stop COVID-positive transports; for now that is unrealistic, so testing on arrival must be the start.... Read More
Opinion | Online
Marketing tactics to think about as travel attempts to recover
Marketing tactics to think about as travel attempts to recover
By Gilad Barash - Dstillery | April 30, 2021
It's likely that the travel audiences from a year ago no longer apply so travel marketers need to find the signals consumers are putting out.... Read More
Opinion | Online
optimizing-hotel-space
Under the sheets – optimize your hotel to maximize revenue
By Richard Valtr - Mews | April 27, 2021
Hotels are ignoring much of their available space by basing business on revenue per available room alone.... Read More
Opinion | Distribution
Airbnb's brand vs. Booking.com's performance marketing – is there a playbook for recovery?
Airbnb's brand vs. Booking.com's performance marketing – is there a playbook for recovery?
By Mario Gavira | April 26, 2021
Channels where marketing dollars are being spent is only part of the equation. How your brand stands out from the pack and connects with customers is equally, if not more, important.... Read More
Opinion | Online
biometric-id-integration
Biometric digital identity must be end-to-end for air travel
By Iyad Hindiyeh - Amadeus | April 19, 2021
The pandemic has accelerated progress towards a full-automated self-service passenger journey.... Read More
Opinion | Technology
Personalization will power the next era of hospitality
Personalization will power the next era of hospitality
By Rod Jimenez - SHR | April 16, 2021
After a year of dreaming about travel, guests will return to hotels with high expectations and hoteliers can't miss the opportunity to provide exceptional guest experiences.... Read More
Opinion | Technology
How tourism organizations can refresh their post-pandemic data strategy
How tourism organizations can refresh their post-pandemic data strategy
By Piyush Shrivastava - Adara | April 14, 2021
Many destination marketers have been operating in a state of waiting. Waiting for the pandemic to subside, for travel to begin in earnest and for social distancing limitations to be relaxed.... Read More
Opinion | Technology
Will the pandemic change corporate travel technology distribution?
Will the pandemic change corporate travel technology distribution?
By Gavin Smith - Element | April 13, 2021
The major suppliers in our sector have unwittingly created an elite club of users and clients, as they have dramatically reduced their indirect sales partners to the point where they are not taking on any new TMC reseller partners.... Read More
Opinion | Distribution
Five ways airlines can boost traveler confidence as travel resumes
Five ways airlines can boost traveler confidence as travel resumes
By Tim Underwood - xCheck | April 12, 2021
Navigating our businesses in this environment continues to be a balancing act. With these five tactics, you’ll be prepared to thrive in the year ahead.... Read More
Opinion | Technology
Sounding Off: Travelers may have other goals than doing the right thing
Sounding Off: Travelers may have other goals than doing the right thing
By PhocusWire | April 9, 2021
The best hope that anyone can have right now is that people will actually come through on the industry's desire to capitalize on pent-up demand AND do so in a way that at least illustrates signs of a more thoughtful traveling world.... Read More
Interview | Online
starkov-google-zero-click-search
Is Google's zero-click search a threat or opportunity for hoteliers?
By Max Starkov - hospitality consultant and strategist | April 9, 2021
Google's "zero-click" reality means hoteliers need to focus on optimizing their properties' websites and using effective content marketing strategies.... Read More
Opinion | Online
The data conundrum for travel marketers in 2021
The data conundrum for travel marketers in 2021
By Chris Heike - Koddi | April 6, 2021
As the industry enters peak travel season, marketers are faced with a question that most are not prepared to answer: How should I account for the lack of data I gathered in 2020?... Read More
Opinion | Online
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