A
Travel Technology Association survey found that consumer confidence is rising
along with the percentage of vaccinated Americans, with 80% of respondents
saying they were likely to travel this year.
Travel Tech surveyed 2,128 U.S. residents age
18-plus and found that 76% indicated they would be likely to travel once they
have been vaccinated, and 74% said they were likely to visit an outdoor
attraction like a theme park or a national or state park this year.
The majority, 62%, said they plan to use an online travel agency or
metasearch platform to plan and book their travel.
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In-state travel is popular, Travel Tech found. In
total, 73% of respondents said they planned on traveling in state this year;
87% of respondents planned to drive to their destination.
Of those who said they were "very likely"
to travel this year, almost 64% planned on flying, and 88% planned on driving.
Additionally, a large majority, 72%, said they would
be more likely to travel if provided with a government travel tax credit to use
this year and next.
"The travel industry has endured enormous
strain this year due to the COVID-19 pandemic, yet this data shows there is
light at the end of the tunnel with Americans ready to travel in 2021,"
Travel Tech president Steve Shur says in a statement.
*This article originally appeared in Travel Weekly.