Hot 25 Travel Startups for 2027: Bliink

Bliink

Headquarters: Singapore

CEO: Larry Chua

Website: Bliink

Founding date: January 2025  

Investment:  Bootstrapped / Undisclosed

Pictured: Founder Larry Chua

Bliink is an AI-native corporate travel concierge built for Southeast Asia's small and midsize businesses, a segment traditional travel management companies have never served. It learns each traveler's preferences, encodes company policy and understands trip intent, so every flight and hotel is booked, approved over WhatsApp and billed on one consolidated invoice before anyone has to ask. With no minimum contract, Bliink gives a 20-person company the managed travel service multinationals pay six figures a year for.

PhocusWire coverage:

• Startup Stage: Bliink targets Southeast Asia's SME business travel market

Below, we asked Bliink CEO Larry Chua to share strategic priorities for 2027 and what has been learned since founding. 

Strategic goals for 2027

In 2027, everything we do starts with one question: what does our client need next? Our goal is to answer it before they ask. We envision butler-level service for every client, the attentive, personal care once reserved for the largest multinationals, delivered to every growing company we serve. We are expanding to serve more companies across Jakarta, Surabaya and Singapore. Bliink is here to handle everything relating to corporate travel, from the first request to the final invoice, so our clients can focus on what the trip is for. We don't just manage travel. We deliver outcomes.

Key lessons learned since founding

We launched with a self-serve booking app and a chat concierge side by side. Every paying customer chose chat. That taught us the product is not the interface; it is the outcome. Business travelers do not want more options to compare. They want one right answer they trust, delivered where they already are, and in Southeast Asia that is WhatsApp. So we stopped defending our roadmap and rebuilt around how customers actually behave. The lesson: watch what customers do, not what they say, and be willing to let go of work you are proud of.