If you have a members-only, flash sales site offering designer fashions, you might as well give members somewhere exotic to show off all of their purchases.
Thus, private sales site ideeli, which launched in 2007 and claims some 2.9 million members, introduced a travel offering.
The travel category will focus on boutique and luxury properties worldwide and offer members complimentary room upgrades, spa and dining credits, and amenity packages, the company says.
ideeli brought in to new executives to jazz up its travel offerings.
Andrew Bradick will serve as the executive producer of travel at ideeli. Bradick is a former associate publisher at Travelzoo and ex-director of travel deal pubkishing at Shermans Travel.
Peter Manice will lead the travel team at ideeli, Manice most recently served as director of partner management and operations at private sales site Jetsetter, and before that undertook marketing and revenue management roles at American Airlines, Northwest Airlines and Hilton Hotels.
There must be something attractive about the travel business to the ever-growing number of private sale websites.
HauteLook revealed yesterday that it acquired BonVoyou so HauteLook could initiate a travel business.