eDreams has kicked off a social media campaign in a bid to improve the tourism economy for five destinations starting with Madagascar.
The quirky promotion is being run over five weeks on the brand's Facebook pages for the UK, France, Spain and Italy and invites users to take part in a Turn The World Around Game and explain why they want to visit the destination.
The initiative is part of a wider TTWA campaign with a second phase to be unveiled in the spring focusing on tourism facts and figures.
According to Bob Samii, head of social media and SEO for eDreams parent Odigeo, eDreams has spent the past year building up its social media team and presence and now has a five-strong team dedicated to social channels.
"Social media is a powerful communication tool and there are so many statistics and facts related to tourism that we thought we could try and create some awareness around those facts. There are some great locations around the world but for whatever reason they are not very commercialised so we want to see if we can create a buzz around them."
The company is also using Twitter and YouTube to support the campaign.
Here's a clip: