European online travel agency eDreams has teamed up with Sound of Data to offer consumers a mobile itinerary management tool.
The mobile specialist is enabling eDreams' customers to link to the OTA's mobile site via a text containing a personal link.
The link provides flight details, an e-ticket reference number and weather forecasts as well as the ability to share trip information with others via social media.
The technology also provides flight notifications and enables eDreams to sell ancillaries via mobile.
eDreams was acquired by Permira 18 months ago and a year later was formed into a new online travel agency group, called Odigeo, with France's GoVoyages and Opodo.
Odigeo, which also includes Travellink, is the umbrella name for the group but will not be used in consumer-facing marketing.