ChatGPT

PhocusWire’s in-depth coverage of generative AI including ChatGPT, Bard and other solutions and how they are being used across the travel industry.

Lufthansa's AI assistant Swifty integrated into LINE messenger
News / Technology
Lufthansa's AI assistant Swifty integrated into LINE messenger
By Morgan Hines | February 6, 2025
Lufthansa Group customers in Japan will be able to book flights on select airlines in the LINE messenger app thanks to the integration of Swifty into the platform. Read More
How "Operator" changed the travel shopping game
Opinion / Online
How "Operator" changed the travel shopping game
By Christian Watts - Magpie | February 6, 2025
OpenAI's "Operator" has the potential to remove much of the manual work from travel search and booking as well as enable deeper research and more flexibility. Read More
OpenAI’s “Operator” and its impact on travel search and marketing
News / Technology
OpenAI’s “Operator” and its impact on travel search and marketing
By Morgan Hines | February 3, 2025
OpenAI's new Operator agent shows how an autonomous agent could work — and raises questions about travel marketing's future. Read More
OpenAI debuts "Operator" agent that can book travel
News / Technology
OpenAI debuts "Operator" agent that can book travel
By Mitra Sorrells | January 24, 2025
While still very early days, the development of agents is moving fast and raises questions about the evolution of marketing strategies and search optimization, such as whether site design should change. Read More
4 ways generative AI will impact travel startups
News / Startups
4 ways generative AI will impact travel startups
By Phocuswright Research | January 21, 2025
Generative artificial intelligence has the potential to be so disruptive in the coming years, which makes planning ahead increasingly difficult for startups and investors considering investment or... Read More
Travel industry leaders' predictions for 2025
News / Technology
Travel industry leaders' predictions for 2025
By Morgan Hines | January 2, 2025
Executives from Travelport, Klook, Cloudbeds, Spotnana, Mews and more share their predictions for the year ahead, including their takes on artificial intelligence, search, funding and more.   Read More
AI, algorithms and Uber's potential acquisitions: PhocusWire's top opinion stories of 2024
News / Online
AI, algorithms and Uber's potential acquisitions: PhocusWire's top opinion stories of 2024
By PhocusWire | December 13, 2024
This year's most popular op-eds were heavy on AI and also covered algorithms, the possible acquisition of Expedia and major incidences like the CrowdStrike outage. Read More
Phocuswright turns 30: Industry veterans look back and ahead
News / Technology
Phocuswright turns 30: Industry veterans look back and ahead
By Morgan Hines | December 11, 2024
Much of how we search, book and experience travel has changed since Phocuswright was founded in 1994, and three industry veterans reflect on that evolution and offer ideas on what's to come.  Read More
How a Turkish online travel agency is tackling expansion challenges and AI strategy
News / Online
How a Turkish online travel agency is tackling expansion challenges and AI strategy
By Linda Fox | December 9, 2024
Online travel agency Wingie Enuygun has been expanding in the Middle East since the end of the pandemic. CEO Caglar Erol sees further potential for it to grow in the region and beyond. Read More
AI agents and the future of online travel agencies
Opinion / Technology
AI agents and the future of online travel agencies
By Christian Watts - Magpie | December 9, 2024
OTAs are the platform play of the travel industry but how will they adapt as AI agents — who aren't influenced by marketing messages and slick site designs — become the norm? Read More
How the hospitality industry can best exploit AI
Opinion / Technology
How the hospitality industry can best exploit AI
By Tim Davis - Pace Dimensions | December 6, 2024
Tim Davis of Pace Dimensions explores how the hospitality industry can take advantage of the technology across a number of front and back office processes. Read More
Airbnb on striving for personalization and reimagining discovery
News / Online
Airbnb on striving for personalization and reimagining discovery
By Linda Fox | December 5, 2024
Dave Stephenson, Airbnb's chief business officer, shares how the company is thinking about AI, early work with ChatGPT and its plan to use customer data to drive personalization. Read More
Two years after ChatGPT's launch, is the travel industry moving fast enough with AI?
News / Technology
Two years after ChatGPT's launch, is the travel industry moving fast enough with AI?
By Morgan Hines | November 26, 2024
Travel industry veterans such as Erik Blachford and current executives such as Amex GBT's Marilyn Markham offer their take on the state of generative AI in travel.  Read More
Expedia Group CEO on AI across operations and building bridges
News / Online
Expedia Group CEO on AI across operations and building bridges
By Matthew Parsons | November 21, 2024
Expedia Group CEO Ariane Gorin shares how the company is testing AI in consumer facing channels as well as for marketing, partners and more during a session at The Phocuswright Conference 2024. Read More
The new age(nts) are coming, but beware the zombies
From Our Partners / Technology
The new age(nts) are coming, but beware the zombies
By Chris Hemmeter, Thayer Investment Partners | November 20, 2024
The biggest risk for entrepreneurs isn’t failure of the experiment. That’s part of the game. The greatest risk is launching a zombie company. Read More
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