ChatGPT

PhocusWire’s in-depth coverage of generative AI including ChatGPT, Bard and other solutions and how they are being used across the travel industry.

How AI-powered search might impact travel discovery
Opinion / Online
How AI-powered search might impact travel discovery
By Christian Watts - Magpie | November 5, 2024
As search dynamics evolve with the growth of generative AI-powered platforms, what should travel companies be thinking about and what steps can they take for future success? Read More
Generative AI in travel - weighing the concerns versus the promise
News / Technology
Generative AI in travel - weighing the concerns versus the promise
By Linda Fox | October 17, 2024
Travel experts discussed the most exciting applications of generative AI at WiT Singapore while research from Amadeus flagged concerns around the technology. Read More
How Goldjoy Travel found its sweet spot in the online cruise market
News / Technology
How Goldjoy Travel found its sweet spot in the online cruise market
By Yeoh Siew Hoon - WiT | October 11, 2024
A panel discussion at Cruise World Asia tackled “how to bulletproof your travel agency business with technology” with speakers from Goldjoy Travel and GlobalTix. Read More
Priceline adds voice capabilities from OpenAI to "Penny" chatbot
News / Technology
Priceline adds voice capabilities from OpenAI to "Penny" chatbot
By Morgan Hines | October 2, 2024
Priceline's Penny chatbot can “hear” and understand user questions, predict needs based on historical interactions and "speak" its response. Read More
Hype versus reality: How fast is generative AI changing the travel industry?
News / Technology
Hype versus reality: How fast is generative AI changing the travel industry?
By Morgan Hines | October 2, 2024
Industry leaders from Accor, Sabre, Cloudbeds, Navan, MakeMyTrip and more share their thoughts on generative AI and whether it has lived up to expectations thus far. Read More
What the travel industry is learning about effectively implementing AI
From Our Partners / Technology
What the travel industry is learning about effectively implementing AI
By PhocusWire | September 30, 2024
DataArt's senior vice president of travel and hospitality explains why effective use of generative AI requires companies first deal with their technical debt and ensure they have a modern data... Read More
AI and travel: Are we there yet?
Opinion / Technology
AI and travel: Are we there yet?
By Timothy O'Neil-Dunne - T2Impact | September 25, 2024
Timothy O'Neil-Dunne discusses why the travel industry shouldn't be over-reliant on artificial intelligence just yet. Read More
MultiOn targets travel use cases for its AI agent
News / Technology
MultiOn targets travel use cases for its AI agent
By Mitra Sorrells | August 26, 2024
Backed by General Catalyst, Amazon Alexa Fund, Maven Ventures, Samsung Next and individuals from OpenAI, MultiOn is rapidly developing its AI agent technology for travel and other applications. Read More
The role of DMOs in helping their partners effectively use AI
News / Technology
The role of DMOs in helping their partners effectively use AI
By Morgan Hines | August 16, 2024
As travelers begin to use AI search engines and agents for trip planning, should DMOs play a role in helping their suppliers understand how to use the technology to drive revenue?   Read More
SparkToro's Rand Fishkin on Google, zero-click content and why loyalty is the key to travel marketing
News / Online
SparkToro's Rand Fishkin on Google, zero-click content and why loyalty is the key to travel marketing
By Mitra Sorrells | July 30, 2024
Spurred by SparkToro's recent analysis of search behavior on Google in both the United States and Europe, PhocusWire talked to Fishkin about digital marketing trends and his advice for the travel... Read More
The importance of “small wins” in developing a long-term AI strategy
News / Technology
The importance of “small wins” in developing a long-term AI strategy
By Mitra Sorrells | July 25, 2024
Agent Studio's Cesc Vilanova and Acai Travel's Riky Vittoria - two people who have been developing artificial intelligence solutions for year - offer advice on how to employ the technology. Read More
How airlines are evolving their operations with generative AI
News / Technology
How airlines are evolving their operations with generative AI
By Morgan Hines | July 9, 2024
Generative artificial intelligence could be a game-changing technology when it comes to simplifying the complicated operations of running an airline. Read More
Booking.com and Flight Centre on measuring generative AI’s efforts to make travel better
News / Technology
Booking.com and Flight Centre on measuring generative AI’s efforts to make travel better
By D.J. Catron | June 12, 2024
At Phocuswright Europe experts from Booking.com and Flight Centre Travel Group weigh in on how generative AI is changing the travel industry.   Read More
As Phocuswright Europe kicks off, travel experts weigh in on the AI buzz
News / Technology
As Phocuswright Europe kicks off, travel experts weigh in on the AI buzz
By PhocusWire | June 11, 2024
When 500 travel insiders gather, you don’t need a chatbot to predict lots of conversation about generative AI.   Read More
7 GenAI use cases for consumer travel and internal operations
News / Technology
7 GenAI use cases for consumer travel and internal operations
By Phocuswright Research | May 29, 2024
As generative AI technologies evolve, the travel sector is poised to see significant changes in how services are marketed, sold and managed, making it crucial for companies to stay informed and adaptive... Read More
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