ChatGPT

PhocusWire’s in-depth coverage of generative AI including ChatGPT, Bard and other solutions and how they are being used across the travel industry.

From SEO to GEO, hotels confront the future of digital discovery
News / Online
From SEO to GEO, hotels confront the future of digital discovery
By Matthew Parsons | October 2, 2025
Hospitality brands and independent properties are trying to figure out how best to appear directly in the detailed answers large language models are returning. Read More
In the age of AI, experience is the real product
Opinion / Technology
In the age of AI, experience is the real product
By Rajnish Kumar - Ixigo | September 29, 2025
According to Ixigo group co-CEO, the frontier of AI is shifting, and experience is a sustainable advantage. Read More
TourRadar launches ‘AI Discovery’ ChatGPT, Instagram, MCP integrations
News / Technology
TourRadar launches ‘AI Discovery’ ChatGPT, Instagram, MCP integrations
By Morgan Hines | September 15, 2025
The new tools are aimed at reimagining how travelers discover and book tours that span multiple days. Read More
PhocusWire's weekly travel tech news briefs: TravelPerk, Amadeus, Boatscribe, Ryanair and more...
News / Technology
PhocusWire's weekly travel tech news briefs: TravelPerk, Amadeus, Boatscribe, Ryanair and more...
By PhocusWire | September 12, 2025
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
Travel tech flashback: What made headlines in 2024?
News / Technology
Travel tech flashback: What made headlines in 2024?
By Morgan Hines | September 10, 2025
The travel industry was enamored with artificial intelligence (AI) in 2024, with the topic repeatedly making waves. Read More
Generative AI platform personalization: At what cost?
News / Technology
Generative AI platform personalization: At what cost?
By Matthew Parsons | August 20, 2025
Travel companies have been striving to obtain specific, personalized data for many years. Are the AI platforms about to gain a competitive edge as they learn more about the users? Read More
Freedom, flexibility and transparency: What Gen Z travelers really want and need
News / Online
Freedom, flexibility and transparency: What Gen Z travelers really want and need
By Abby Crotty | August 13, 2025
Gen Z is adventurous and spontaneous, and their travel booking preferences reflect these preferences. Read More
Expedia Group reports stronger results in Q2 amid ongoing U.S. headwinds
News / Online
Expedia Group reports stronger results in Q2 amid ongoing U.S. headwinds
By Abby Crotty | August 7, 2025
While numbers improved overall, second quarter results were still tempered by “soft demand” in the United States. Read More
Airbnb reports high customer satisfaction with Services, Experiences
News / Online
Airbnb reports high customer satisfaction with Services, Experiences
By Abby Crotty | August 6, 2025
The short-term rental giant said the response has been “overwhelmingly positive,” with experiences and services receiving higher ratings than homes. Read More
Expedia says AI is improving the customer experience and generating revenue
News / Technology
Expedia says AI is improving the customer experience and generating revenue
By Jamie Biesiada | August 6, 2025
Expedia Group executives discussed the company's use of AI and the results it is seeing during a recent event it hosted in New York. Read More
Innovating with AI in travel to prepare for the future
News / Technology
Innovating with AI in travel to prepare for the future
By Abby Crotty | July 28, 2025
During an executive interview at Phocuswright Europe in Barcelona, innovation consultant Marc Mekki explained the “paradox” of AI. Read More
Instagram's Google integration: A game changer for travel marketing
Opinion / Online
Instagram's Google integration: A game changer for travel marketing
By Mario Gavira | July 15, 2025
Mario Gavira discusses Instagram's Google integration, calling the implications "profound" amid the visual storytelling era. Read More
Startup Stage: Kismet wants to bring hotels to conversational search
Interview / Startups
Startup Stage: Kismet wants to bring hotels to conversational search
By Abby Crotty | July 9, 2025
Kismet, founded just last year, wants to help hotels leverage AI to boost sales. Read More
Lighthouse introduces Connect AI solution for hotels
News / Technology
Lighthouse introduces Connect AI solution for hotels
By Abby Crotty | June 26, 2025
Lighthouse's new solution, Connect AI, bridges the gap between hotel brands and AI chat interfaces. Read More
Sophisticated scams are on the rise: How travel brands can secure trust
News / Technology
Sophisticated scams are on the rise: How travel brands can secure trust
By Morgan Hines | June 23, 2025
The list of cyber threats to travel brands such as phishing, credential stuffing and nation state attacks is growing as artificial intelligence advances. Read More
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