ChatGPT

PhocusWire’s in-depth coverage of generative AI including ChatGPT, Bard and other solutions and how they are being used across the travel industry.

News / Technology

Travel tech flashback: What made headlines in 2024?

By Morgan Hines | September 10, 2025

The travel industry was enamored with artificial intelligence (AI) in 2024, with the topic repeatedly making waves. Read More

News / Technology

Generative AI platform personalization: At what cost?

By Matthew Parsons | August 20, 2025

Travel companies have been striving to obtain specific, personalized data for many years. Are the AI platforms about to gain a competitive edge as they learn more about the users? Read More

News / Online

Freedom, flexibility and transparency: What Gen Z travelers really want and need

By Abby Crotty | August 13, 2025

Gen Z is adventurous and spontaneous, and their travel booking preferences reflect these preferences. Read More

News / Online

Expedia Group reports stronger results in Q2 amid ongoing U.S. headwinds

By Abby Crotty | August 7, 2025

While numbers improved overall, second quarter results were still tempered by “soft demand” in the United States. Read More

News / Online

Airbnb reports high customer satisfaction with Services, Experiences

By Abby Crotty | August 6, 2025

The short-term rental giant said the response has been “overwhelmingly positive,” with experiences and services receiving higher ratings than homes. Read More

News / Technology

Expedia says AI is improving the customer experience and generating revenue

By Jamie Biesiada | August 6, 2025

Expedia Group executives discussed the company's use of AI and the results it is seeing during a recent event it hosted in New York. Read More

News / Technology

Innovating with AI in travel to prepare for the future

By Abby Crotty | July 28, 2025

During an executive interview at Phocuswright Europe in Barcelona, innovation consultant Marc Mekki explained the “paradox” of AI. Read More

Opinion / Online

Instagram's Google integration: A game changer for travel marketing

By Mario Gavira | July 15, 2025

Mario Gavira discusses Instagram's Google integration, calling the implications "profound" amid the visual storytelling era. Read More

Interview / Startups

Startup Stage: Kismet wants to bring hotels to conversational search

By Abby Crotty | July 9, 2025

Kismet, founded just last year, wants to help hotels leverage AI to boost sales. Read More

News / Technology

Lighthouse introduces Connect AI solution for hotels

By Abby Crotty | June 26, 2025

Lighthouse's new solution, Connect AI, bridges the gap between hotel brands and AI chat interfaces. Read More

News / Technology

Sophisticated scams are on the rise: How travel brands can secure trust

By Morgan Hines | June 23, 2025

The list of cyber threats to travel brands such as phishing, credential stuffing and nation state attacks is growing as artificial intelligence advances. Read More

News / Technology

The evolving role of AI in business travel

By Mark Frary | June 18, 2025

In the year since the 2024 Business Travel Show Europe, we have seen a torrent of AI-related announcements and launches in the business travel sector. Read More

News / Technology

Mary Meeker AI Trends Report: 7 takeaways for the travel industry

By Matthew Parsons | June 16, 2025

The lengthy report offers crucial takeaways for the travel industry, including insights into hospitality automation, autonomous cars and an agentic future. Read More

News / Online

Tripadvisor execs on AI strategy, brand trust and memberships

By Abby Crotty | June 12, 2025

Tripadvisor Group CEO Matt Goldberg and new Viator president Pepijn Rijvers sat down to discuss the changing travel landscape and its evolving strategy. Read More