London-based Awaze, which operates more than 110,000
vacation rentals and holiday resorts across 36 countries, is adding to its
portfolio for the second time in three months.
Awaze is buying Quality Cottages and sister brand Quality
Unearthed, adding 671 units to its inventory in the United Kingdom. Terms of
the acquisitions have not been disclosed.
In May, Awaze
acquired U.K. operators Amberley House and Portscatho Holidays and Danish
The accommodations offered by Quality Cottages and Quality
Unearthed will be marketed by Awaze through its three key brands – Hoseasons, Cottages.com and Novasol.
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“We’re always excited to add regional businesses like this
to the Awaze portfolio and look forward to building on the strong relationships
they already have with the local communities they support,” says Henrik
Kjellberg, CEO of Awaze.
“In Quality Cottages we now have a significantly greater
presence along the ever-popular Welsh coast, while the acquisition of Quality
Unearthed means we can continue to surprise and delight those among our three
million customers a year who are looking for something a little different from
Says Tim Rees, founder of Quality Unearthed and son of
Quality Cottages’ founders Leonard and Margaret Rees: “My family and I
deliberated long and hard about selling our businesses, but we are very pleased
to have been bought by Awaze. They impressed us with their professional and
personal touch and clearly appreciated the value of the local knowledge we have
developed over the last 60 years. They also have the expertise and scale to
deliver even better results for our owners, staff and guests well into the
future, and we wish them every success.”
Awaze is focusing its business on homes in rural areas. In June
it sold its
urban rental business Friendly Rentals to Cosi Group and sold its Landal
GreenParks unit to Roompot.