AB Tasty
AB Tasty offers artificial intelligence (AI)-powered experimentation and personalization for travel brands, working to enhance the digital experience with A/B testing, feature management and data insights.
AB Tasty was co-founded in 2009 by Alix de Sagazan and Rémi Aubert and is headquartered in Paris, France.
Digital experience optimization platform AB Tasty is focused on closing the emotional gap between travelers and brands.
During a presentation at The Phocuswright Conference in San Diego, Jason Seraphin, head of customer success for AB Tasty, outlined "Emotions AI."
"It detects how travelers feel in real time and not just clicks. Emotions AI delivers a unique experience for each session, all within a few seconds," Seraphin said on stage as part of Phocuswright's Launch: Innovation program.
"If we look at the core functionalities of emotions AI within the first 30 seconds, we'll understand the visitor's needs, we'll then bucket them into an audience, audit your site to understand how you're performing with those segments and then in real time flag the opportunities that you'll have to grow the experience for your customers. From there, you can use that data for your variations in your test, your AB test. And that data will then fuel your personalizations."
To date, the company has raised $64 million and includes travel companies such as Samsonite, ClubMed and Best Western Hotels & Resorts, among others.
See below for AB Tasty's full Launch presentation.
AB Tasty - Innovation: Launch at The Phocuswright Conference 2025
Seraphin also joined Mitra Sorrells, SVP of content for PhocusWire and Phocuswright, in the PhocusWire studio to discuss the company in more detail.
The Phocuswright Conference 2025 Launch Innovator interview: AB Tasty