Expedia UK has launched a quirky marketing series called Unknown Tourism -- a series of vintage-style travel posters advertising destinations as if it were decades ago and rare animals were still alive.
It's not an actual advertising campaign. They won't be appearing on billboards or in subway stations or even as web ads. They're instead digital marketing content that Expedia UK hopes will be shared virally.
These are part of a trend of fictional travel posters inspired by the air travel advertisements of the 1930 to 1950s, which have seen a lot of traction on the web recently, a company spokesperson says.
Check out the posters for New Zealand commemorating the moa, Costa Rica commemorating the golden toad, and Tasmania commemorating the thylacine.
It's an unusual form of digital marketing and hats off to the brand for trying something different.