One of the mysteries of the travel industry - why are air results so inconsistent?
To explain this, I have created an infographic to demonstrate why air results are displayed in such seemingly different ways. The pyramid is not built to scale, but shows the hierarchical level of issues for air results.
The top two tiers are what can be accommodated via online outlets, including OTAs, airlines and metasearch sites. The next four tiers are all possible results that travel agents and airlines can work on and see.
The bottom one… well that’s just plain bad. So now you know.
[Click for larger image]: