STARTUPS: Kickstarter has pretty much come out of nowhere (just three years old) to become one of the hottest places on the web for people with big (and rubbish, let's face it) ideas to try and attract attention and - hopefully - money. So maybe others should be learning from the concept. Read the full story on Harvard Business Review.
Kickstarter has quickly become the go-to high-impact mashup of crowd-sourcing sensibility and entrepreneurial endeavor.
If you've got a genuinely creative idea — or even a "me, too with a twist" — Kickstarter's crowd-funding platform offers a genuinely innovative way to finance creativity and innovation.
But Kickstarter's inspiration and effectiveness at facilitating "just-in-time creative communities" — or what has also been described as "impulse patronage" — poses a provocative challenge to the C-suites of global organizations worldwide: Where are their Kickstarters?
Why aren't leaders tapping the crowdfunding capabilities of their own innovation ecosystems to stimulate their people and ideas?
Read the full story on Harvard Business Review
NB: Goal kick tablet image via Shutterstock.