Given the global success of Where The Hell is Matt?, it's surprising we haven't seen more travel companies fighting with each other to strike a deal with its creator, Matt Harding.
However, Harding's global dancing phenomenon seems secure for at least the next few months following a deal announced with the US Tour Operators Association.
Harding will visit destinations (still to be confirmed) around the world, served by US tour operator members of the organisation and share his own experience of those places via a video to be aired in the Spring.
The video will appear on Harding's website and YouTube channel as well as USTOA's and it's members sites and be shared across the organisation's social media channels.
The Where the hell is Matt YouTube channel is said to be the most watched travel channel on the video sharing site.
In June Harding released his latest clip from Kabul, Afghanistan which has now been viewed almost eight million times.
Harding will begin travelling early in 2013 while USTOA will unveil details of campaign sponsors and travel agent participation.