In the digital economy passengers seek instant and personal travel e-commerce right at their fingertips.

To transform the customer experience, airlines are in the middle of implementing various digital initiatives and enhancements to their retail systems.

This includes not only their direct channels, but also the various distribution channels an airline may work with.

Join PROS industry expert Mike Slone and Graham Wareham, head of NDC and partnerships at ATPCO, to learn how carriers can transform their direct distribution approach and shape the digital experience around the customer.

What attendees will learn:

• What the buzzword 'digital transformation' means for airlines
• What steps the journey to airline retail includes
• What are some of the best practices in merchandising, retailing and NDC
• What are key components and KPIs for a great user and customer experience (UX/CX)

Why attend:

• To be up to date with retail initiatives airlines are undertaking
• To understand how airlines can optimize retail
• To learn tips and best practices for delivering a great digital customer experience

The webinar was broadcast on Tuesday, October 15, 2019.

Speakers:

• Mike Slone, travel principal at PROS.
• Graham Wareham, head of NDC and partnerships at ATPCO.
• Kevin May, editor in chief at PhocusWire.
  Next steps in airline retail: mastering direct distribution

  This event took place on Tuesday, October 15, 2019.

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