Brought to you by PROS News | DistributionWEBINAR REPLAY! Next steps in airline retail: mastering direct distributionBy PhocusWire | October 16, 2019 In the digital economy passengers seek instant and personal travel e-commerce right at their fingertips.To transform the customer experience, airlines are in the middle of implementing various digital initiatives and enhancements to their retail systems.This includes not only their direct channels, but also the various distribution channels an airline may work with.Join PROS industry expert Mike Slone and Graham Wareham, head of NDC and partnerships at ATPCO, to learn how carriers can transform their direct distribution approach and shape the digital experience around the customer.What attendees will learn:What the buzzword 'digital transformation' means for airlinesWhat steps the journey to airline retail includesWhat are some of the best practices in merchandising, retailing and NDCWhat are key components and KPIs for a great user and customer experience (UX/CX)Why attend:To be up to date with retail initiatives airlines are undertakingTo understand how airlines can optimize retailTo learn tips and best practices for delivering a great digital customer experienceThe webinar was broadcast on Tuesday, October 15, 2019.Speakers:Mike Slone, travel principal at PROS.Graham Wareham, head of NDC and partnerships at ATPCO.Kevin May, editor in chief at PhocusWire.Next steps in airline retail: mastering direct distributionThis event took place on Tuesday, October 15, 2019. A FULL RECORDING, SLIDES AND Q&A ARE AVAILABLE NOW! AirlineAirportOnline Travel AgencyInvestmentsWebinars