MARKETING: Sites such as Airbnb have demonstrated there is a drive towards the collaborative consumption model in travel. But perhaps isn't a magic bullet as to how ecommerce will evolve as two very large brands have nailed it already.
There are many people gainfully (or otherwise) employed by technology companies second guessing what the future of ecommerce will look like.
While it may be obvious to peer forward, the smart money is looking back at technologies that have been evolving for the past ten to 15 years.
And that glance shines a light on none other than the two giants of the web: Amazon and eBay.
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