Bit of fun from VisitFinland with a new campaign to give visitors their Finnish name - a simple stunt which has already become a bit of a hit.
The Finngenerator is an online application where users enter their name, select the gender, and let the app display the Finnish equivalent along with a description of the local name.
All names generated by the Finngenerator are related to nature, thereby highlighting outdoor activities and landscape in the country.
Many of the names come from Kalevala, the nineteenth-century work of poetry, widely regarded as the national epic of Finland.
The campaign was launched in the UK initially last week and has already generated over 1.2 million names. Interestingly, only about 41,000 name searches are actually from the UK.
Below is the Alexa traffic graph for Visit Finland website. Notice the spike in traffic in the recent times, and the drop in Alexa global rank of about 56,000.
The English-version of Finngenerator was launched after the successful launch of the Japanese version earlier this month. In the first week of launch of the Japanese Finngenerator, the site attracted about 140,000 visits, an increase of over 1,650% compared to the prior week.
Visit Finland will be launching a Chinese version of Finngenerator in April 2014.
The campaign was planned and executed by the Finnish brand design agency SEK, and media agency Voitto. The application was produced by digital agency Byroo.