Fresh from its rebrand and new positioning within the Expedia Group's vacation rental strategy, Vrbo is setting out its role as an innovator in the sector.
The journey actually began in 1995, when Vrbo introduced a new way for people to travel together: pairing homeowners with families and friends looking for places to stay.
Since then it has continued growing and now offers homeowners a wide array of distribution avenues throughout the wider Expedia Group and has properties for travelers to select from in 190 countries around the world.
Vrbo has strong views on how it expects it and the sector should meet the needs of both homeowners and users, especially through the provision of digital innovation.
The company's Christophe Pingard was recently a "dragon" during the Battleground and Launch competitions at Phocuswright Europe 2019 in Amsterdam.
PhocusWire spoke to Pingard, vice president for EMEA at Vrbo, after the event to learn more about his views on innovation and what else the company is doing in the space...
PhocusWire @ Phocuswright Europe 2019 - Partner Interview: Vrbo