SOCIAL: How many times have you heard about a new "viral" campaign being launched by a travel brand? Too many... The problem here is that a campaign cannot be "viral" before it's seen the light of day or had some metrics to back it up, but equally some consider the very idea of virality to be cloaked in over-arching optimism and lacking in reality. Read more on Marketing Is Easy.
Everyone wants their product to go viral. Why wouldn’t you? It’s like the holy grail of marketing.
Too bad it’s complete BS.
If virality was a “thing” that could be reproduced on demand it would be the only marketing that would exist. Why would you do anything else?
And yet I constantly get marketing services companies pitching me on their ability to make things go "viral".
Read more on Marketing Is Easy
NB:Viral marketing image via Shutterstock.