Understanding two types of startup buyersNewsBy PhocusWire | December 27, 2013Share This article was originally published on STARTUPS: Assuming (a big assumption, let's face it) a travel startup gets to the stage where it is considering some kind of exit, often the strategy is more complex and fraught with woes than any of the earlier elements building the company combined. Discovering what type of buyer is across the table is both hard and potentially terrifying. Read more on Inc.One type of buyer for a startup offers more money. The other is more likely to let you keep running the show.Not all private equity funds are created equal. Some have a multibillion-dollar investment fund; some have no fund at all. These funds raise money as deals arise (so-called “pledge funds” or “fundless sponsors”).Some funds are industry-specific, but most will work with any industry sector. Some try to put as much debt as possible on the balance sheet of an acquired company to boost investor returns.Others adopt a much more conservative financial strategy.Read more on IncNB: Business deal image via Shutterstock.