What does a business do to create a unified workforce when it involves a decentralized workforce distributed across over 200 cities worldwide? This challenge is faced by many travel brands, as many face a global scale that reaches across dozens of languages and cultures. It can be challenging to create a global company culture in the face of such diversity and difference, especially a culture that focuses on hospitaltiy and the customer experience in a high-touch business such as travel.
Uber has approached this unique challenge by launching a magazine geared towards "Uber Partners" such as drivers and other community stakeholders. The magazine is called Momentum, suggesting clearly how Uber sees itself in the world as it engages with local authorities on its relentless path towards total legalization and regulation of the ridesharing app.
The magazine showcases drivers who are going above the "call of duty," special perks and incentives for drivers looking to upgrade their car fleets, and a feature on what the company is doing to increase ridership.
Uber Head of Operations Ryan Graves announced the first issue with this statement:
We want to strengthen the community of our driver partners — currently 150,000 people strong — by making sure you are up to date on new developments within our company and giving you new and improved methods to connect to us and one another.
As we gear up for another big year of improvements, we look forward to hearing from you about what more we can do to ensure you have the most positive experience possible on the road with our platform.
Momentum is also the name of the newly-launched loyalty program for Uber drivers, which will see drivers enjoy car-related services at vendors nationwide in the United States, in addition to other vendor-specific perks and rewards.
Let the Momentum continue: