FlightPortal, a new web management system for tracking the environmental impact of corporate travel, launches this week, backed by some heavyweights of the sector.
The programme was developed by Australia-based action group Climate Friendly and plugs into existing travel management systems, allowing users to calculate their flight data and the offset carbon footprints.
FlightPortal says it sits automatically between GDS feed and the client desktop.
The free tool was developed in order to handle such activity on behalf of those with corporate responsibility programmes around air travel.
Businesses of the system include European footballing body UEFA (a group expected to notch up a fair amount of miles this summer at the FIFA World Cup in South Africa), Carlson Wagonlis, HRG, Macquarie and the Worldwide Fund for Nature.
The offsetting idea has suffered from a mixed response from consumers and question marks over its validity in recent years.
One of the leisure travel pioneers of offsetting, ResponsibleTravel, suddenly crapped its programme in October 2009 after seven years in favour of a Carbon Caution information page on its site.
It said a recent study by environmental group Friends of the Earth had indicated that carbon offsetting should be replaced by wider campaigns to encourage travellers to think about their carbon footprint at a broader level.