Munich-based TrustYou introduced its reputation-management tools to the U.S. market for hotels, travel sites and destination management organizations.
The solution uses semantic search technology to monitor hotel reviews across major travel and social media sites and organize them according to sentiment and category, the company says.
The tool currently translates review content into English, German, French and Spanish, with Chinese, Russian and Portuguese translation capabilities in the works, TrustYou says.
So, if hotels, travel agencies and DMOs want to monitor reviews about themselves on TripAdvisor and countless other review sites, TrustYou Analytics provides notifcations about new reviews, benchmarking tools to keep tabs of the competition, and the ability to respond to reviews on disparate sites from the TrustYou portal.
Available through an API, travel sites can integrate TrustYou's structured content into their own sites.
This "improves SEO as the structured content emphasizes key search terms most popular with consumers researching hotel options," the company says.
TrustYou also has a consumer site, which enables users to view hotel reviews from websites, including VirtualTourist.com, Hotel.de, HRS.de, Ciao.co.uk and Expedia.de.
TrustYou intends to launch a consumer site targeted at U.S. consumers in 2011.