Tripadvisor has further strengthened its offering through a content sharing deal with guidebook specialist Fodor's.
The partnership enables Tripadvisor users to link to professional hotel and restaurant recommendations from the guidebook specialist while traveller ratings and reviews will be available alongside content on Fodor's.
Both parties claim the partnership will improve the trip planning experience for consumers by providing access to a huge breadth of travel intelligence.
The partnership with Fodor's comes six months after Tripadvisor's deal to beef up its tours and activities content through GetYourGuide.
Tripadvisor users can book tours via a 'book now' button on the site as well as similar functionality provided on the review site's mobile applications.