Conspiracy theorists and sleuths among us were intrigued when we observed the existence of Twitter account @TripAdvisorPro.
Is it the first hint about some kind of TripAdvisor premium service for hotel owners?
Or another new business line?
After learning of the dormant account -- TripAdvisorPro has yet to issue a tweet -- several weeks ago, I got an answer about it from a TripAdvisor spokesman yesterday.
It turns out that the TripAdvisorPro Twitter account was established by a TripAdvisor employee in the UK.
"No definitive plans for the handle yet, but it is not for any new product or offering in particular," a TripAdvisor spokesman says.
Well, we'll be following just in case.