Booking.com is back to being 2.25% market share behind market leader after a strong push by TripAdvisor in the leading travel websites in Canada.
The pair have a combined market share in the agency category of 12%, although with the main .com TripAdvisor site (in third place) another 4% can be added.
Most popular travel websites in Canada for the week ending November 26 2011:
Agency
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Destinations and Accommodation
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Airlines
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NB: Data courtesy of Experian Hitwise