TripAdvisor has shuttered trip-planning guide Wanderfly less than a year after acquiring the company for an undisclosed sum.
Without integrating the product with the core TripAdvisor offering, the product has instead been discontinued.
Users have a week to say goodbye.
In an email to users, the Wanderfly team thanks supporters and encourages them to leave reviews on TripAdvisor once the site is turned off next week.
A few years ago, we created Wanderfly to make the online travel experience more personal, fun and beautiful. From a dinner conersation idea, to a dozen employees crammed in a Soho/Brooikllyn loft, to being honored as a top 10 startup, it has been a crazy few years.
In 2012, TripAdvisor acquired Wanderfly so that millions of travelers around the world could find the same travel inspiration and recommendations that Wanderfly fans already enjoyed. We're so produ to say that what started as a spontaneous "why not?" idea is now part of the world's largest travel website.
The Wanderfly site will go offline in about a week. This means your Wanderfly account, profile and content will no longer be available on the site. Going forward, we hope you continued to find and share travel recommendations at TripAdvisor.
Friends, family, team members, partners, investors, advisors, and, of course, all of you fans, tahnk you for your endless support. What an amazon trip we've been on together.
Team Wanderfly
It's unclear if any of the functionality will be rolled into the main TripAdvisor offering, as a company spokesperson did not immediately return a request for comment.
Tnooz wrote about the how and why of the acquisition, which featured a video interview from Mixergy.com with co-founder Evan Schneyer discussing the ups and downs since being acquired.