TripAdvisor sites in Canada are now capturing the same share of web traffic than seven of the other travel brands in the top ten combined.
The Canada, France and dot-com sites for TripAdvisor have a 16% share of the destination and accommodation category, while the remaining seven (including Booking.com and Hotels.com) also have around 16%.
Meanwhile, WestJet has strengthened its recently won prime position in the airline category, stretching its lead over Air Canada to over 3%.
Most popular travel websites in Canada for the week ending January 7 2012:
[table id=2861 /]
Destinations and Accommodation
[table id=2862 /]
[table id=2863 /]
NB: Data courtesy of Experian Hitwise
NB2:Image via Shutterstock.