Some early momentum for the recently launched Global Daily Deals Association, securing the support as a member from travel deal platform Travelzoo.
Travelzoo joins the likes of DiscountVouchers and Time Out in the UK as some of the GDDA's first members, as well as a string of deal-type online brands across Europe including DealGecco, Bownty and Sweetdeal.
The association was created in April this year following calls from delegates at a deals-focused conference in London to discuss the development of the burgeoning and often controversial sector.
There is no sign as yet of the two major, cross-vertical players, LivingSocial and Groupon, although both are said to have given the GDDA initial and vocal support.
The GDDA says its remit will be to produce reports and research highlighting the daily deal movement, but most importantly will be the creation of what it calls a code of conduct for those involved.
Melanie Bower, vice-president and general manager for Travelzoo Local Deals in Europe, says:
"The past two years have seen an explosion of emerging businesses, and a new industry has been created around vouchers and flash sales.
"At Travelzoo we have always followed a strict code of practice to protect our subscribers who trust us to find the best deals – and we only work with companies we believe will provide our subscribers an outstanding experience.
"The industry is now in need of a structure where all companies will be compelled to offer a standard of service that is fair to both supplier and consumer and will enable all parties to benefit from the opportunities this industry presents."
Stavros Prodromou, previously a general manager in the UK for Groupon, is director of the GDDA.
NB: Daily deal image via Shutterstock.