What does any self-respecting CEO do when a company is under a little bit of pressure? Hit the business TV channel interviews.
In short, it hasn't been the greatest few weeks for Travelzoo - shares were at their second highest mark in the past 12 months in mid-July and the Local Deals business was gaining momentum.
But then the company's Q2 2011 results came out and shares fell quickly, sitting four weeks later at around around a third of their mid-July value.
And then came a shareholder lawsuit, alleging that Travelzoo provided false and misleading statements about the company's outlook. Travelzoo says the accusation is "completely without merit."
To coincide with announcing a share repurchase scheme, CEO Chris Loughlin appeared on the influential CNBC show Mad Money this week to talk about the deals model and the financial state of the business.
It's an interesting clip: