Few agents currently view airline ancillaries as an opportunity to charge or increase fees according to a survey from Travelport.
The report shows the retail sector is keen to assist airlines sell ancillary items via the GDS but is confused about the services each individual airline offers and concerned about productivity.
The study shows only 16% of agents consider the unbundling trend as an opportunity to charge or increase fees and 44% say they do not charge more for booking optional services.
Agents also say selling add-ons requires 29% more time and they would be more interested if the process was more efficient.
More than three-quarters of agents say they are already selling ancillary services while 8% say they don't with agents in Europe (41%) saying it doesn't bring additional revenue while a third of agents in the Americas say the services are not available for agency booking.
When prompted on the value of branded fares - those that are bundled together with services such as preferred seat selection and baggage fee - retailers say it would help them offer a full service as well as compete with airline websites.
The survey was carried out on 610 agencies across 12 countries.
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