With uncanny timing, given the problems affecting UK airspace today, Travelsupermarket says it has integrated metasearch for ferry crossings in and out of the UK.
The system is actually a white label of an existing ferry meta provider aferry.com and was added to the site on Monday this week.
The search module will be added to the main navigation on TravelSupermarket shortly but is currently resting within the site's other channels.
The cross-channel (English and Irish) marketplace is huge in the UK and the implementation of a service comes as thousands of travellers arrange summer bookings for vehicles and by foot.
Alongside the search facilities, TravelSupermarket has added editorial content for users including port information, route maps and traveller advice.
The addition of ferries completes the full suite of potential travel products on TravelSupermarket, a process which has taken a number of years as the company has added to its original flight search engine with hotels, package holidays and car hire.
The white label deal with aferry.com is for 12 months and is based on a revenue share model from clicks to supplier websites.
TravelSupermarket is also integrating its travel news section into the main website over the course of the next few weeks. The editorial-led channel features regular news as well as content from its omnipresent official in the mainstream media, Bob Atkinson.