Plenty of hullabaloo expected around the Google IO event this week, with Mobiata expecting to take advantage with the debut of two apps designed for the new Google TV.
The company is part of the so-called developer sandbox, showcasing how different applications will work on the Google TV with its FlightTrack and FlightBoard duo.
Essentially the pair are reconfigured platforms from their original versions for mobile and desktop, but trying to take into account the functionality of TVs and differences in the technology from other device-based services.
The FlightTrack system allows views to see real-time status updates on gates, delays and cancellations for more than 4,000 airports worldwide, including international coverage of 1,400 airlines.
The TV-based functionality allows users to find alternative flights with one "tap", as well as store flight information and share details automatically across any social network a user has downloaded.
FlightBoard is arguably more eye-candy and playful than its sister product, showing arrival and departure boards for the same number of airlines and airports and the ability to add live wallpapers of flight information to the TV.
Mobiata, of course, is now owned by Expedia - hardly a brand to help Google in other areas of its business, but clearly web TV is something most players are eyeing with a mixture of curiosity and seeking to grab the so-called first-mover advantage.
Here is a clip of the Mobiata apps for Google TV: