Today Turn, a marketing and analytics firm, published a report on global and regional trends in digital advertising.
Comparing global data January through April 2014 with the same period a year earlier, the report finds that spending is up across the board, with display and social media expenditure both up 20%.
The biggest trend is the rise of programmatic buying -- an automated form of ad placement that allows marketers to direct messages to specific types of demographic groups.
For travel companies, programmatic buying is the fastest-growing category of digital advertising.
Marketers doubled their spend on mobile ads via programmatic buying during the period measured. Spend was up 65% year-over-year for programmatic video ads in particular.
In other words, consumers should expect travel companies to release more video ads in their YouTube screens and Facebook feeds this year, thanks to this boom in programmatic buying.
Other highlights from the report
The report shows the travel market as being one of the most mature categories in digital advertising.
Digital advertising in travel is 49% more competitive than it was a year ago, as the marketplace becomes more crowded with platforms.
You can download the full Turn report for May 2014, here.