Travel Inspiration


How travel marketers can capture the "momentary market"
How travel marketers can capture the "momentary market"
By Joel Davis - Mighty Social  | August 13, 2019
It wasn’t that long ago that all marketing eyes were on hyper-personalization, yet we have already shifted to an era where each individual customer has their own reality and every moment represents an... Read More
Opinion | Online
Travel agents give thumbs-up to hiding vanity Instagram likes
Travel agents give thumbs-up to hiding vanity Instagram likes
By Jamie Biesiada - Travel Weekly  | August 12, 2019
Those subject to the test no longer see how many people have liked another person's post or how many have watched a video as they scroll through their Instagram feed. Read More
News | Online
culture-trip-ota-final
Culture Trip finally unveils its online travel agency, promises to cover the full funnel
By Linda Fox | August 6, 2019
The company claims it has spent a lot of time understanding customer needs and is not just “replicating a bog standard OTA.” Read More
News | Distribution
Startup Stage Eddy Travels
STARTUP STAGE: Eddy Travels provides personalized trip planning in messaging apps
By Mitra Sorrells | July 23, 2019
Eddy Travels is an AI-powered travel assistant that functions inside messaging platforms such as Facebook Messenger, WhatsApp, Slack, Viber and Line.   Read More
Interview | Startups
fuel-leisure-vacation-planning
Influential travel sites for booking not always the big players
By Linda Fox | July 19, 2019
Online travel agents might be spending billions on marketing yet very few make the cut when it comes to sites used to choose a hotel. Read More
News | Online
India, part 2: Investors express optimism as travel market grows
India, part 2: Investors express optimism as travel market grows
By Mitra Sorrells | July 15, 2019
For the second piece in our series on India, we talk to some of the country's travel industry investors and entrepreneurs to understand the opportunities and challenges of the market. Read More
News | Startups
Sounding Off: Brand equity counts for nothing if you don't use it wisely
Sounding Off: Brand equity counts for nothing if you don't use it wisely
By PhocusWire | July 12, 2019
Trading on its former and well-deserved glories is never going to be enough. Lonely Planet will need to think about how it fits into a digital travel future beyond websites and mobile content. Read More
Interview | Online
You’re not in tourism - a digital world means you’re in entertainment
You’re not in tourism - a digital world means you’re in entertainment
By Charles Cunningham - Sparkloft Media  | July 12, 2019
In today’s social-focused world, competition for double taps, likes, favorites and shares is more intense than ever, with distractions not only coming from other brands, but also your audience’s own... Read More
Opinion | Online
Lonely Planet continues latest digital rebirth with new design
Lonely Planet continues latest digital rebirth with new design
By Kevin May | July 11, 2019
The new look comes just a handful of months after the deployment of a new CEO for Lonely Planet and two acquisitions. Read More
News | Online
What can we learn from top tourism boards about the digital experience?
What can we learn from top tourism boards about the digital experience?
By Iñigo Valenzuela - Smartvel  | June 25, 2019
With the unprecedented increase in tourism in recent years, destinations have been experiencing an impact on the social, cultural and economic environments. Read More
From Our Partners | Online
How Instagram breathed new life into destination marketing
How Instagram breathed new life into destination marketing
By Richard Black - Sojern  | June 21, 2019
A few years ago, DMOs where just dipping their toe in the digital advertising water. Now, there's no stopping them as Instagram illustrates its huge opportunity for marketers. Read More
Opinion | Online
Industry innovation: Insider perspectives on how to make tourism better
Industry innovation: Insider perspectives on how to make tourism better
By Voyager HQ  | June 20, 2019
The in-destination segment - worth an estimated $150 billion - continues to capture its fair share of attention in the broader travel industry. But it is evolving fast. Read More
Opinion | Online
online-travel-booking-yieldify
Frustration with online travel booking continues as consumers consult more sites
By Linda Fox | June 13, 2019
The web was supposed to make booking travel easier, faster and more accessible - but the reality is somewhat different, according to research. Read More
News | Online
phocuswright research how customers choose travel
How do travelers choose where to go?
By Phocuswright Research  | June 13, 2019
Travelers are exposed to an array of inspiration sources that seed ideas of spectacular places they hope to one day see. But with a world of options, travelers must carefully whittle them down to the... Read More
News | Online
Google shuts Trips app, everything migrates to broader Google Travel platform
Google shuts Trips app, everything migrates to broader Google Travel platform
By Kevin May | June 6, 2019
The search giant quietly updated the app's help page this week to reveal support for the product will cease after almost three years in the market. Read More
News | Online