Digital media and advertising company Travel Ad Network has branched out into the world of content by buying trip planning website TravelMuse.
Terms of the deal were not disclosed.
The acquisition of TravelMuse marks another step in a new approach by TAN to develop beyond its traditional vertical advertising network to a wider digital media group.
It also comes just weeks after TAN secured $15 million in a C Round of funding, led by Starvest Ventures.
At the time, CEO and president Brian Silver said the proceeds of the round would go towards buying "travel sites, content and tools", as well as increasing its technology infrastructure and the ad sales and operational staff.
TravelMuse was launched in 2008 by former-CEO and now board member Kevin Fliess. Fliess was succeeded by Russ Lemelin in October 2009.
Based in Palo Alto, California, TravelMuse itself managed to capture around $6 million in funding from the likes of Azure Capital Partners and California Technology Ventures.
Recently it has captured the attention of VisitBritain, managing to capture exclusive travel content from the UK tourism board for inclusion on its site.