Tours & Activities

In partnership with

Arival logo

PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

Airbnb targets guest-centric ecosystem as Q1 revenue rises 18% YoY
News / Finance
Airbnb targets guest-centric ecosystem as Q1 revenue rises 18% YoY
By Cathy Walsh | May 7, 2026
The company pointed to momentum from flexible payments, localization and hotels as it builds a more personalized platform. Read More
MSC Cruises adds AI concierge to mobile app
News / Technology
MSC Cruises adds AI concierge to mobile app
By Cathy Walsh | May 7, 2026
The tool, available in more than 90 languages, can answer guest questions and handle tasks such as restaurant reservations, spa bookings and shore excursions. Read More
Tripadvisor posts Q1 revenue and EBITDA declines
News / Online
Tripadvisor posts Q1 revenue and EBITDA declines
By Linda Fox | May 7, 2026
The company said it incurred Q1 restructuring costs of $3.3M. Read More
Journey acquires experiences platform Epicurate
News / Finance
Journey acquires experiences platform Epicurate
By Cathy Walsh | May 6, 2026
The deal adds dining, wellness and other services to Journey’s loyalty platform for independent hotels and short-term rentals. Read More
Travel by B Corp launches citizen science toolkit for travel companies
News / Online
Travel by B Corp launches citizen science toolkit for travel companies
By Cathy Walsh | April 29, 2026
Developed with Nova School of Business and Economics, the guide outlines how travel brands can structure guest participation in scientific research. Read More
PhocusWire's travel tech news briefs: Virgin Atlantic, GetYourGuide, ATPCO and more...
News / Technology
PhocusWire's travel tech news briefs: Virgin Atlantic, GetYourGuide, ATPCO and more...
By PhocusWire | April 24, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
Tripadvisor, Viator expand AI partnerships with Claude, Alexa+
News / Technology
Tripadvisor, Viator expand AI partnerships with Claude, Alexa+
By Morgan Hines | April 23, 2026
Tripadvisor and Viator are expanding their AI efforts to support travel planning in Claude and Alexa+. Read More
How the 2026 Middle East conflict is reshaping travel demand
From Our Partners / Online
How the 2026 Middle East conflict is reshaping travel demand
By John Matson, Propellic | April 23, 2026
Find out how search data can help travel sellers know what to do next. Read More
Intrepid Travel acquires Altaï Group to grow in France and the Americas
News / Online
Intrepid Travel acquires Altaï Group to grow in France and the Americas
By Cathy Walsh | April 21, 2026
The deal expands the company’s reach in Western Europe and strengthens operations in Canada and Chile. Read More
What it takes to make AI work at scale in travel
From Our Partners / Technology
What it takes to make AI work at scale in travel
By Gaëlle Bristiel, Amadeus | April 21, 2026
As AI reaches an inflection point in travel, success will depend on reliable execution, neutral orchestration and systems built to operate accurately at scale. Read More
Fliggy launches FlyAI developer platform for AI-powered travel applications
News / Technology
Fliggy launches FlyAI developer platform for AI-powered travel applications
By Cathy Walsh | April 20, 2026
The platform gives developers access to live travel data and a way to earn commissions from AI-driven bookings. Read More
The Hosteller raises $16M to expand hostel network, build travel super app
News / Online
The Hosteller raises $16M to expand hostel network, build travel super app
By Cathy Walsh | April 16, 2026
The India-based hostel brand plans rapid expansion as demand for social, experience-led stays grows. Read More
Agentic commerce in travel: Preparing for the industry’s next big shift
From Our Partners / Technology
Agentic commerce in travel: Preparing for the industry’s next big shift
By Michelle Bruno | April 14, 2026
The report provides a look at how agentic AI is reshaping travel commerce and what travel merchants must do to prepare for the next phase of AI-driven discovery, booking and payment. Read More
Envisioning travel in 2046: Industry leaders map the future
News / Technology
Envisioning travel in 2046: Industry leaders map the future
By PhocusWire | April 13, 2026
A joint report from Phocuswright and ITB Berlin shares insights on the future of travel and tourism based the inaugural Leadership Exchange event held at ITB Berlin 2026. Read More
Why OTA share of experiences is so low
Opinion / Distribution
Why OTA share of experiences is so low
By Douglas Quinby - Arival | April 10, 2026
Douglas Quinby, the co-founder and CEO of Arival, shares some truth about sizing the global travel experiences sector. Read More
The Phocuswright Conference 2026