Tours & Activities

In partnership with

PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

News / Technology

Expedia partners with Perplexity for Comet launch

By Morgan Hines | October 6, 2025

Expedia is offering Silver status in its OneKey loyalty program in exchange for users downloading Comet’s recently launched browser. Read More

News / Technology

TikTok launches travel advertising solution

By Morgan Hines | September 29, 2025

TikTok’s Travel Ads is meant to connect users with hotel, destination, flight and cruise catalogs as they explore travel content on the platform. Read More

News / Technology

GetYourGuide launches new, upgraded partner features

By Morgan Hines | September 25, 2025

The new and updated features include artificial intelligence-powered review management, a redesigned listing page, category expansion and enhanced discovery. Read More

News / Technology

WeTravel lands $92M to develop AI tools for multi-day trip operators

By Linda Fox | September 24, 2025

The company said the round triples its valuation and will go towards developing its platform to expand its payment infrastructure and build artificial intelligence (AI)-powered tools for partners. Read More

News / Online

Inside Asia Pacific’s travel powerhouse: 10 trends redefining 'The Next 20'

By Coney Dongre - Phocuswright | September 24, 2025

WiT and Phocuswright are peeling back the curtain on shifts in Asia Pacific with this list of 10 trends redefining The Next 20, ahead of the WiT Singapore conference. Read More

Opinion / Online

The coming wave: Consolidation in tours and experiences

By Douglas Quinby - Arival | September 23, 2025

Arival CEO and co-founder Douglas Quinby discusses the potential for consolidation and brand-building in tours and experiences. Read More

News / Online

Small town, big show: How small DMOs grow with influencers and storytelling

By Marisa Garcia | September 17, 2025

Some DMOs have found success by connecting with content creators who are rooted in their communities and focused on storytelling. Read More

News / Technology

TourRadar launches ‘AI Discovery’ ChatGPT, Instagram, MCP integrations

By Morgan Hines | September 15, 2025

The new tools are aimed at reimagining how travelers discover and book tours that span multiple days. Read More

News / Technology

Tripadvisor CEO Matt Goldberg talks SEO, shift to AI

By Morgan Hines | September 12, 2025

Tripadvisor has adjusted its strategy, building on its existing internet credibility to fit a changing search environment. Read More

News / Online

Brian Chesky on his mission to transform Airbnb into an ‘everything’ platform

By Morgan Hines | September 12, 2025

Airbnb is looking at AI, community building and additional offerings, including creating a “host ecosystem” to monetize services for hosts. Read More

News / Technology

Travel tech flashback: What made headlines in 2024?

By Morgan Hines | September 10, 2025

The travel industry was enamored with artificial intelligence (AI) in 2024, with the topic repeatedly making waves. Read More

From Our Partners / Online

Precision and predictability for travel marketing: Essential visitor intelligence to drive growth

By Zartico | September 9, 2025

In partnership with Zartico, this video series explores the latest trends and delivers practical insights to help travel marketing executives protect market share, stay relevant and prepare for... Read More

From Our Partners / Online

Using travel marketing intelligence to multiply ROI

By PhocusWire | September 9, 2025

In the final installment in Zartico’s video series, co-founder and chief innovation officer Jay Kinghorn outlines the core challenges of trying connect online ad activity with offline visitation. Read More